We’re now seeing more B2B startups adopt Account-Based Marketing (ABM). Once they have product-market fit, and a defined, repeatable sales motion with a clear ICP, they can start to narrow down on a target audience with confidence. Startups have limited resources, so focusing brand awareness and demand gen efforts on a specific list of target accounts makes intuitive sense. Thankfully, there are ways that startups can begin account-based advertising for instance, without needing a dedicated ABM platform (as great as a platform like Demandbase can be though).
To start ABM, you need a target account list. Many of our clients turn to Apollo to develop it since it offers the broadest database of up-to-date contacts at a cost-effective price.
But Apollo is far more than a list provider. It has other key tools, such as intent data, cold email sequencing, lead enrichment and reverse IP look-ups to de-anonymize web traffic, that startups need on their ABM journey.
That’s why today, we are happy to announce that Firebrand has become an official Apollo partner. What does that mean? Well, beyond a good deal for our clients, it means we have dedicated access to the company for questions and support, access to training materials, and insight into upcoming developments on the platform.
Our clients need a martech stack that delivers killer value and scales with them. You’d be hard-pressed to find one with more features than Apollo. It has a whole bunch of messaging, meeting scheduling and deal management tools we don’t typically need, and frankly, it’s still better value than most standalone products. It’s almost overwhelming, like a Vegas breakfast buffet.
We’re building a good roster of partners with HubSpot, Demandbase, Google Ads, Bing Ads, Leadfeeder and Ruler Analytics. It’s great to add Apollo here too. We’re talking to a few others, so watch this space. In the meantime, Apollo can help with building lists, adding intent data, enriching inbound leads, and de-anonymizing web traffic – which are features every startup needs. If you’re interested in how our Apollo partnership can benefit your startup, drop us a note.
About the Author
Morgan McLintic is the founder of Firebrand. With over 25 years’ experience in the tech sector, he advises clients about their marketing and PR strategy. Prior to Firebrand, he was the founder of digital communications agency, LEWIS in the US, growing it to 250 staff and $35m revenue.
