Firebrand logo

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”75px”][vc_column_text]

PR SERVICES.

[/vc_column_text][vc_empty_space height=”100px”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1495579781492{background-color: #ffffff !important;}”][vc_column width=”1/2″][icon_list_item icon=”fa-users” icon_type=”transparent” title_font_weight=”600″ icon_color=”#fa762b” title=”Audience Analysis” title_color=”#fa762b” title_size=”25″ icon_size=”25″][vc_column_text css_animation=”left-to-right” css=”.vc_custom_1501191932567{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]

Our audience insights service focuses on identifying the needs and perceptions of your target audience. We use these insights to develop messaging, narratives and content within our PR services that resonates and inspires action. We use third party market research as well as a variety of analytics tools to create buyer personas and map influencers.

[/vc_column_text][vc_empty_space height=”40px”][icon_list_item icon=”fa-pencil” icon_type=”transparent” title_font_weight=”600″ icon_color=”#fa762b” title=”Messaging” title_color=”#fa762b” title_size=”25″ icon_size=”25″][vc_column_text css_animation=”left-to-right” css=”.vc_custom_1501192118255{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Messaging acts as a framework for all marketing communications. We’re skilled at simplifying complex product benefits into a compelling narrative. Our methodology involves weaving in compelling character-based stories to illustrate each message. This approach is designed to make any message more usable, impactful and memorable, driving real actions and changes.
[/vc_column_text][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner][vc_empty_space height=”100px”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/2″][vc_single_image image=”674″ img_size=”large” qode_css_animation=”” css=”.vc_custom_1494795285206{padding-top: 10px !important;}”][vc_empty_space height=”40px”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1495579789711{background-color: #ffffff !important;}”][vc_column width=”1/2″][vc_single_image image=”669″ img_size=”large” qode_css_animation=”” css=”.vc_custom_1494796605196{padding-top: 45px !important;}”][/vc_column][vc_column width=”1/2″][vc_empty_space height=”40px”][icon_list_item icon=”fa-file-text” icon_type=”transparent” title_font_weight=”600″ icon_color=”#fa762b” title=”Content” title_color=”#fa762b” title_size=”25″ icon_size=”25″][vc_column_text css_animation=”left-to-right” css=”.vc_custom_1501192148232{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Content is a vital element of every PR and marketing campaign. Our PR Services approach is to develop content with a human story at its heart. We translate those stories into a range of content forms, including articles, white papers, ebooks, slideshows, videos, blog posts, social posts and infographics. Next, we work with skilled producers and designers to ensure the highest production quality. Our team has experience placing editorial, sponsored and co-branded content as well as using syndication platforms. All content maps closely back to target audience interests and, once in the field, is analyzed and optimized to ensure maximum results.
[/vc_column_text][vc_empty_space height=”40px”][icon_list_item icon=”fa-comments-o” icon_type=”transparent” title_font_weight=”600″ icon_color=”#fa762b” title=”Public Relations” title_color=”#fa762b” title_size=”25″ icon_size=”25″][vc_column_text css_animation=”left-to-right” css=”.vc_custom_1494796424302{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Modern public relations involves integrated communications over Paid, Earned, Owned and Shared channels. Firebrand takes a strategic approach to PR, developing a corporate brand narrative and compelling human stories which will resonate with each target audience. Overlaying the calendar of news events, is a series of themed creative programs aimed at driving business outcomes. Firebrand drives the PR process, implementing campaigns vigorously to get outsized results.
[/vc_column_text][vc_empty_space height=”100px”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1495579797580{background-color: #ffffff !important;}”][vc_column width=”1/2″][icon_list_item icon=”fa-eye” icon_type=”transparent” title_font_weight=”600″ icon_color=”#fa762b” title=”Executive Visibility” title_color=”#fa762b” title_size=”25″ icon_size=”25″][vc_column_text css_animation=”left-to-right” css=”.vc_custom_1494797476316{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Building a profile for your executives is an essential aspect of marketing today. Credible, trusted, visionary executives have a tremendous impact on customer preference and brand valuation. We work closely with your executives to develop their profile. Our services include presentation and media coaching, personal narrative development, speaker placement, social media profile management and speech-writing.
[/vc_column_text][vc_empty_space height=”40px”][icon_list_item icon=”fa-bullhorn” icon_type=”transparent” title_font_weight=”600″ icon_color=”#fa762b” title=”Influencer Relations” title_color=”#fa762b” title_size=”25″ icon_size=”25″][vc_column_text css_animation=”left-to-right” css=”.vc_custom_1494797552685{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Influencer relations encompasses media, analyst and social influencer relations. We have decades of experience in working with these groups to achieve needle-moving results. Our approach is highly targeted. We focus on the business press, trade media, bloggers, analysts, consultants, authors, reviewers or social luminaries most applicable to your audience. Our services include proactive outreach, rapid response, news, interviews, events, social engagement, media partnerships and co-branded promotions.
[/vc_column_text][vc_empty_space height=”100px”][/vc_column][vc_column width=”1/2″][vc_single_image image=”675″ img_size=”large” qode_css_animation=”” css=”.vc_custom_1494797262518{padding-top: 45px !important;}”][vc_empty_space height=”40px”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#fa762b” css=”.vc_custom_1495579806447{background-color: #ffffff !important;}”][vc_column width=”1/2″][vc_single_image image=”670″ img_size=”large” qode_css_animation=”” css=”.vc_custom_1494798510022{padding-top: 0px !important;}”][/vc_column][vc_column width=”1/2″][vc_empty_space height=”40px”][icon_list_item icon=”fa-cog” icon_type=”transparent” title_font_weight=”600″ icon_color=”#fa762b” title=”Consulting” title_color=”#fa762b” title_size=”25″ icon_size=”25″][vc_column_text css_animation=”left-to-right” css=”.vc_custom_1501192175722{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]Firebrand also provides the following additional PR services:

  • Agency selection – needs assessment, shortlisting, briefing, pitch process, scoping and selection.
  • Communications audit – analysis of current performance, recommendations for next phase.
  • Agency management training – commercial training and troubleshooting for agencies themselves.
  • Interim marketing counsel – temporary in-house cover e.g. for maternity absences.
  • Executive coaching – personal coaching for mid-level and senior managers.

[/vc_column_text][vc_empty_space height=”100px”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”yes” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1495579818746{background-color: #ffffff !important;}”][vc_column][vc_empty_space height=”50px”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”yes” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1494782102152{padding-top: 40px !important;padding-bottom: 40px !important;background-color: #fa762b !important;}”][vc_column width=”1/6″][/vc_column][vc_column width=”1/3″][vc_column_text]

FREE GUIDE: 50 WAYS TO MAKE YOUR MARKETING MORE CREATIVE

 

If you want your marketing programs to cut through all the clutter, they must be creative. Learn about creativity, improve personal and team creativity, and trouble-shoot creative problems.

[/vc_column_text][vc_empty_space height=”25px”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”” css=”.vc_custom_1496966951562{padding-right: 125px !important;}”][vc_column_inner width=”1/3″][/vc_column_inner][vc_column_inner width=”1/3″][/vc_column_inner][vc_column_inner width=”1/3″][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/3″][vc_empty_space height=”20px”][vc_single_image image=”15505″ img_size=”full” alignment=”center” onclick=”custom_link” qode_css_animation=”” css=”.vc_custom_1494782559944{padding-right: 100px !important;}”][/vc_column][/vc_row]