Articles Archives - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups

Best Practices for Canonicalization in SEO: A Complete Guide

Dec 18, 2024

Keeping track of all the various tasks in SEO can be a challenge, and there’s a critical one marketers commonly overlook: canonicalization in SEO. Canonicalization can have major impacts on your website, so let’s dive into the fundamentals and best practices for...

SEO & PPC: Multiplier Marketing at Work

Dec 11, 2024

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) or Paid Media advertising are essential tools for businesses to increase online visibility, attract and engage target audiences, and ultimately drive conversions. When combined effectively, SEO and PPC marketing...

Firebrand Solutions Tackle Common Startup Marketing Challenges

Dec 4, 2024

Startups work with agencies to solve problems. The challenge is that most problems are not narrowly contained to one marketing discipline, whereas agencies tend to be single-threaded — like a PR firm, an SEO shop or a PPC agency. This means startups must coordinate...

7 questions to determine if your idea is worth pursuing

2024 Pantone Spotlight Artist Yiying Lu Bridges Cultures with Creativity and Pantone Connect

Beyond Barbie: An Homage to Pantone Pinks

Why Boomers Might Want To Take A Page From Millennials’ Investing Book

The Pantone Playbook: Getting The Most out of Design School

Best Practices for Canonicalization in SEO: A Complete Guide

SEO & PPC: Multiplier Marketing at Work

Firebrand Solutions Tackle Common Startup Marketing Challenges