Awareness where it counts

We make AI companies visible across media, search and AI

Other agencies run campaigns. We build an awareness engine that gets you seen, found and trusted by the people (and agents) that matter.

PARTNERING WITH LEADING AI COMPANIES

Built for how brands are discovered today

Public Relations

  • Messaging
  • Media relations
  • Influencers / analysts relations
  • Social media
  • Speaking / awards programs
  • Executive visibility
  • Account-based PR
  • Information architecture

SEO/GEO

  • Audit and analysis
  • Strategy
  • Information Architecture
  • On-page optimization
  • Content creation
  • Technical SEO/GEO
  • Citation sourcing
  • Reporting

Paid Media

  • Audit and analysis
  • Strategy
  • Audience creation
  • Ad creative
  • Campaign management
  • Optimization
  • Reporting

Social Media

  • Audit and analysis
  • Strategy
  • Content creation
  • Corporate channels management
  • Exec profile management
  • Comment / response
  • Reporting

Proof of our approach in action

Metrics that matter

outset.ai

%

increase in sessions from AI search in 4 months

outset.ai

%

increase in organic search clicks in 12 months

outset.ai

%

growth in social interactions, and a 336% boost in clicks

outset.ai

#1

in SOV with articles in Forbes, BBC, Fox Business, Fast Company, Bloomberg

Our Approach

Multiplier Marketing

Unlike siloed agencies, Firebrand's Multiplier Marketing approach delivers compound results amid rapid changes to buyer behavior and channel performance.

    Enhanced by AI Agents and Apps

    Scout

    Competitive Intelligence

    Scout monitors industry news, competitor activity, and market signals

    Jeeves

    Meeting & Task Automation

    Jeeves turns every meeting into immediate action — so nothing falls through the cracks

    Atlas

    SEO Optimization

    Atlas audits your web pages against keyword targets and makes technical recommendations

    Laurel

    Awards Research & Tracking

    Laurel finds industry awards and events and analyzes media outlets to discover opps

    Compass

    Share of Voice Analysis

    Analyzes media coverage, spot trends and track KPIs

    MediaKit

    Online Spokesperson Profiles

    Provides rich, multimedia intros for media and podcast pitching

    Blueprint

    SEO Keyword Tracker

    Easily assigns keywords across the information architecture

    Flightdeck

    Agency Operations

    Streamlines ops from capacity management to financials

    See our latest advice and best-practices

    The 4 Pillars of Comprehensive GEO: Why Your Strategy Needs to Work as One

    The 4 Pillars of Comprehensive GEO: Why Your Strategy Needs to Work as One

    Most GEO strategies fail not because of bad content — but because everything is happening in silos. Here's how to fix that.
    How to Use Competitor Comparison Pages to Dominate SEO and GEO

    How to Use Competitor Comparison Pages to Dominate SEO and GEO

    Three types of competitor comparison pages — from easy listicles to technical benchmarks — and why they're one of the best content investments in B2B search marketing right now.
    Technical GEO: Key Signals That Influence AI Search Visibility

    Technical GEO: Key Signals That Influence AI Search Visibility

    Technical GEO shapes how AI systems discover and interpret your site. Learn the critical signals that influence visibility.
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    How to Announce New Products in 2026
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    What’s New in Funding News?
    Your funding round deserves coverage — here's why the old playbook isn't working and what to do instead.
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    In their words

    “Firebrand’s content team consistently nails our executive leadership team’s voice. The consistent and skillful nature of Firebrand’s media insights and relationships has increased our reputation with finance writers at national outlets Emburse had not previously worked with.”

    Tim Wheatcroft
    Senior Director of Corporate Communications, Emburse

    “Firebrand’s forward-thinking approach to using Google Ads for B2B has not only helped us to grow brand awareness and drive more leads, but helped us to hone in on generating more high quality leads – especially through remarketing ad campaigns.”

    Julia Angell
    Senior Director of Marketing, ScyllaDB

    “I’m a big fan of this team. They do excellent work from content, to campaigns, to earned media. Solid, solid team at Firebrand.”

    Clinton Bonner
    VP of Marketing, Launch by NTT DATA

    “Firebrand was right in the trenches with us, giving counsel, driving the PR program and bringing us opps. We were soon able to punch above our weight positioning alongside unicorn competitors. Can’t ask for more than that.”

    Adam Harris
    CMO, Copper Banking

    “Our brand presence across Google and newer AI search platforms was lacking for high intent, commercial queries and prompts until Firebrand was able to identify several strategies that substantially increased our rankings, mentions, and citations” 

    Nicole Balsamo
    Head of Marketing at Outset

    “Firebrand has been a strong strategic content partner over the years and we’re seeing tangible marketing success as a result of our close collaboration. The team brings great ideas forward and has become, in essence, an extension of the Marketing organization that continues to demystify key topics in cybersecurity with a goal to make the internet safer for individuals and businesses alike.”

    Abby Guha
    Senior Vice President, Product & Customer Marketing, Yubico

    “Many PR firms claim to be integrated marketing and PR firms but rarely live up to that claim. Firebrand defines integrated PR and marketing with competencies that span PR, web content, search marketing and optimization, and social media.”

    Chandra Sekar
    CMO, AppOmni

    “Firebrand’s forward-thinking approach to using Google Ads for B2B has not only helped us to grow brand awareness and drive more leads, but helped us to hone in on generating more high quality leads – especially through remarketing ad campaigns.”

    Julia Angell
    Senior Director of Marketing, ScyllaDB

    “Marketing for startups is a blend of art and science. You need creativity and vision, as well as deep practical experience to know what works at each stage. The Firebrand team understood our space, brought ideas and energy, as well as the ability to drive the process and execute.”

    Rich Taylor
    Head of Marketing, Mattermost

    Plugged into the leading marketing tech stack

    Ready to outshine your competitors?