News and Views from the Firebrands.
Startup Marketing Predictions for 2025
Explore the future of startup marketing with predictions on key trends, from the growing complexity of marketing roles to the increasing adoption of automated podcast ads.
Firebrand is Gold Winner for B2B PR Campaign of the Year in The Drum Awards
Our thought leadership campaign with Perceptyx was based on data driven insights about the changing workplace and employee experience.
Account-Based Advertising on a Startup Budget
Get the inside track on our method that makes account-based advertising accessible & affordable for all.
What Does It Take to be a Thought Leader?
B2B thought leadership isn’t easy. What does it take? Is it worth it? We have the answers.
Reap the Benefits of On Page SEO Practices
It’s critical, but how should you tackle on page SEO? Get the answers – plus success stories of it in action.
5 Tips Tech Marketers Need for Better Digital Accessibility
Digital accessibility is a win-win — it creates better user experiences and stronger brand loyalty.
Firebrand is an Apollo partner
Apollo helps build target account lists, add intent data, enrich leads and identify web traffic.
Hotter Leads, Higher Conversions: Introducing The Firebrand Lead Scoring Model
Unlock the power of lead scoring to prioritize high-quality leads and supercharge your sales pipeline.
Why We Love B2B Advertising on Reddit (And You Should Too)
Advertise on Reddit the right way with tips on what to do (and what to avoid!) to reach the platform’s passionate audience.
Prepare for the Funding Announcement Crunch
Funding news is going to be even more competitive in Q4 2024. Here’s when to announce.
Firebrand Turns Eight
In a year full of ups and downs, many thanks to our clients and partners for helping us mark this milestone.
No Photographers, No Problem: How AI Headshots Can Enhance Your Startup’s About Us Page
Say cheese! Discover why AI-generated headshots are the stress-free, budget-friendly solution your startup needs.
How to Handle a Startup Funding Announcement
Securing funding is a major milestone – and deserves a big PR push. Check out our strategies, timelines, and tips.
7 Ways to Vet Suspect Inbound Media Opps
Your CEO forwards an award or media opp, but it’s up to you to make sure it’s legitimate.
Applying the “BRAVING” model to Brand Trust
Break down the concept of trust into these 7 elements to build stronger relationships with your customers.
Your Olympics-Inspired Playbook for Startup Marketing Gold
Ever compared email marketing to a 100m sprint? We did! Here’s fun advice to help you make a serious impact.
Lean, Mean, Marketing Machine: 4 Efficiency Tips for Startups
Our exclusive data proves efficiency is top of mind for startup marketers. Here’s how to do more with less.
The Quick & Reliable Way to Pass UTM Parameters to Next Page
Make your attribution more accurate with the most reliable way to persist UTM parameters across pages.