B2B Marketing Thought Leadership for the AI Era
The Firebrand blog covers B2B marketing strategies, ideas, and hard-won lessons that actually matter for tech and AI companies trying to build their brands in 2026 and beyond. From brand building to AI citation tracking to account-based PR, and paid media strategy. Sharp, specific, and grounded in what’s working for B2B AI brands right now.
Surviving Google Spam Updates in the AI Age
Google shipped three spam updates in 2026, and your content could be a liability. Here’s what’s actually at risk, and how to keep scaling your content safely.
Can you outsource GEO content to AI?
An AI content platform can scale your production, but still needs an experienced marketer at the wheel.
The VP Doesn’t Care About Your Inference Speed
Founders obsess over architecture and evals. Buyers can’t tell you apart. How to make your differentiation visible before the shortlist forms.
Reddit Ads Best Practices for B2B: What’s Working in 2026
Reddit ads best practices for B2B in 2026: sharper targeting, Reddit Max campaigns, and real demand gen wins.
Keys to Success with Google Ads Performance Max for B2B
Performance Max wasn’t initially built for B2B, but it can work wonders if you control the inputs. Here’s how to avoid the pitfalls and make it deliver real leads.
AI Design Tools I Actually Use as a Marketing Designer
A brand designer breaks down the AI and design tools that she’ll start, bench, and cut from the roster.
Why Growth-Stage Companies Keep Underestimating the Impact of Brand Awareness
Brand budgets get cut first because they’re hardest to measure – here’s why that’s a costly mistake.
Seed: Impact of Brand Awareness
How AI Visibility is Becoming a Board-Level Metric
AI visibility is on the boardroom agenda. Here’s what marketers need to know and do about it.
Do AI brand pages get cited more in AI search results or are they just smoke and mirrors?
Tell AI models who you are. After 12 weeks of citation data, we can say with confidence: AI brand pages work, and they punch well above their weight.
How PPC Works for B2B – Building Lead Gen Through Awareness
Running B2B PPC without building awareness first? You’re probably paying for leads that won’t close.
What is Schema Markup in Layman’s Terms, and Does It Help With AI Optimization (GEO)?
Easily understand what schema markup is, what it does for your Google rankings and AI visibility, and how we use it to get clients cited in AI Overviews.
Brand Awareness Advertising for B2B: Playing the Smartest Long Game for Your Brand
The shortlist is set before your sales team knows a deal exists. Paid media is the fastest way onto it, if you stop treating it like just a lead gen tool.
Everything I Know About PR I Learned from Reality TV
What the Real Housewives, Survivor, and Big Brother can teach you about running a smarter PR strategy.
The Great GEO Debate: Is this just SEO or is it More?
Is GEO just rebranded SEO? We examine both sides, the AI search ROI gap, and what really works.
Awareness Wins: Why Brand Is the #1 Growth Lever for AI Companies
Buyers fill their shortlists on Day One — and 95% buy from that list, which means brand awareness, not demand gen, is the real growth lever for AI companies.
Offline Conversion Tracking Integration for Google Ads – A Tool, Not a Strategy
Upgrading to Offline Conversion Tracking can turn into a downgrade fast if not executed strategically.
Scrunch Is the AI Citation Tool Your PR, Content, and GEO Strategy Has Been Missing
Mentions are good. Citations are better. Here’s how to use Scrunch’s AI citation report to find exactly where AI models are sourcing answers in your category, and build a strategy around getting your brand into those sources.
From Software to Services: How AI Agents Are Changing the Language of Tech PR
The rise of AI agents is transforming tech PR language — from selling tools to selling outcomes. Here’s what’s changing.