B2B Marketing Thought Leadership for the AI Era
The Firebrand blog covers B2B marketing strategies, ideas, and hard-won lessons that actually matter for tech and AI companies trying to build their brands in 2026 and beyond. From brand building to AI citation tracking to account-based PR, and paid media strategy. Sharp, specific, and grounded in what’s working for B2B AI brands right now.
When Not to Use AI in PR
An AI-focused agency asks its clients to use less AI. Here’s where it burns time instead of saving it, and what to do instead.
How to Get Hired at a B2B Tech PR Agency
Reading every resume by hand taught me a few things. Here’s how to stand out for a B2B tech PR agency role.
Do You Have What’s Needed to Speak Up? Or Should You Sit This One Out?
Not every media debate needs your voice. Learn when to speak up, when to sit out.
Social Media Strategy for Executives: The New Era of Leadership Visibility
Executive social media is now a search channel. How to build a strategy that feeds PR, SEO, and GEO.
Firebrand Turns Ten
Ten years, one big bet on AI, and the team that made it work. A look back at a decade.
So, You Want to Pitch an AI Story
How do you stand out in a competitive field when pitching an AI story? Here are some tips to help cut through.
Surviving Google Spam Updates in the AI Age
Google shipped three spam updates in 2026, and your content could be a liability. Here’s what’s actually at risk, and how to keep scaling your content safely.
Can you outsource GEO content to AI?
An AI content platform can scale your production, but still needs an experienced marketer at the wheel.
The VP Doesn’t Care About Your Inference Speed
Founders obsess over architecture and evals. Buyers can’t tell you apart. How to make your differentiation visible before the shortlist forms.
Reddit Ads Best Practices for B2B: What’s Working in 2026
Reddit ads best practices for B2B in 2026: sharper targeting, Reddit Max campaigns, and real demand gen wins.
Keys to Success with Google Ads Performance Max for B2B
Performance Max wasn’t initially built for B2B, but it can work wonders if you control the inputs. Here’s how to avoid the pitfalls and make it deliver real leads.
AI Design Tools I Actually Use as a Marketing Designer
A brand designer breaks down the AI and design tools that she’ll start, bench, and cut from the roster.
Why Growth-Stage Companies Keep Underestimating the Impact of Brand Awareness
Brand budgets get cut first because they’re hardest to measure – here’s why that’s a costly mistake.
Seed: Impact of Brand Awareness
How AI Visibility is Becoming a Board-Level Metric
AI visibility is on the boardroom agenda. Here’s what marketers need to know and do about it.
Do AI brand pages get cited more in AI search results or are they just smoke and mirrors?
Tell AI models who you are. After 12 weeks of citation data, we can say with confidence: AI brand pages work, and they punch well above their weight.
How PPC Works for B2B – Building Lead Gen Through Awareness
Running B2B PPC without building awareness first? You’re probably paying for leads that won’t close.
What is Schema Markup in Layman’s Terms, and Does It Help With AI Optimization (GEO)?
Easily understand what schema markup is, what it does for your Google rankings and AI visibility, and how we use it to get clients cited in AI Overviews.
Brand Awareness Advertising for B2B: Playing the Smartest Long Game for Your Brand
The shortlist is set before your sales team knows a deal exists. Paid media is the fastest way onto it, if you stop treating it like just a lead gen tool.