Today Frame announces its $16m Series A lead by Bain Capital Ventures, Microsoft Ventures, CNTP and In-Q-Tel. We’ve all seen the wave of SaaS software move applications to the cloud. But the fact is there are many other apps which will never be SaaS-based. Perhaps they are compute-intensive such a Photoshop, or there isn’t the market to warrant a full rewrite or they are custom apps. Yet the benefits of cloud delivery remain, while these apps are premises-bound.
Frame solves that – it runs all those apps on a cloud workspace and makes them accessible through a browser. Having worked with terminal emulation and app streaming companies in the past, I know this typically requires either a client download or it’s a laggy experience. No fun and almost inoperable.
Add to that the security risks of laptops being lost, hacked, ransomed or stolen and you can see the potential. VDI has struggled to be natively cloud and Frame looks set to seize that. We’ve seen storage and authentication infrastructure transition to the cloud, now the desktop will too. It’s fun to be working with companies at the heart of that. Congrats to the team at Frame.
About the Author
Morgan McLintic is the founder and CEO of startup marketing agency,Firebrand. Firebrand works with early- and late-stage startups to help raise awareness and drive demand. It does this through integrated programs involving PR, content marketing and digital marketing. The firm was recently recognized as the Boutique Agency of the Year by the PRSA (Public Relations Society of America) and awarded Gold Winner of theB2B PR Campaign of the Year by The Drum. Firebrand works with startups in sectors spanning fintech, cybersecurity, AI/ML and infrastructure such as Emburse, Human Interest, Planful, Weaviate and Yubico.
Prior to Firebrand, Morgan was the founder in the US of LEWIS, a global communications firm, which grew to $35m in revenues and 200+ staff in the US, and $75m with 600 staff globally. He has over 30 years' tech experience, both consumer and B2B. At LEWIS, Morgan lead the acquisition of three companies - Page One which was integrated and rebranded as LEWIS Pulse; the Davies Murphy Group, a 65-person PR and marketing consultancy; and Piston, a 50-person full-service digital advertising agency.
Morgan has been a speaker at events for AlwaysOn, Holmes Report, MIT / Stanford VLABs, OnHollywood, PR News, PRSA, Social Media Club, Social Media World Forum, Venture Capital and Private Equity Group, and WITI. PRWEEK named him to its Global PR Powerbook in 2015 and 2016.
Morgan is the host of weekly startup marketing podcast, FiredUp!
