Big news folks – Firebrand has hired Lucy Allen, the former US Technology Sector Chair for Edelman. For those that don’t know – Edelman is the largest marketing communications agency in the world by revenue, and Lucy has been running its tech practice here in the US. To have someone of that seniority and caliber join Firebrand is a huge coup for our team and will help our clients enormously.
But wait – how did this happen? Well, Lucy and I led the US operations at another global communications firm, LEWIS, growing it to 250 people. She went on to join Edelman as Bay Area General Manager, prior to taking on the tech sector chair role. Meantime, I founded Firebrand with an ambition to create an agency for the next generation of tech brands: one that was nimble, multi-disciplinary and client-oriented.
Spin forward 3.5 years, and the Firebrand formula must be working because we partner with an incredible portfolio of fast-growing, innovative companies. It’s time for us to make the next leap forward. I can’t think of a bigger statement of intent or benefit to our clients than having Lucy join Firebrand. And, since we’re married to each other, there’s also no bigger signal of our belief in Firebrand than doubling our commitment to the agency. There are plenty of stellar roles out there and I’m delighted Lucy chose this one.
Lucy will focus on growing and developing our team, expanding our services and providing deep expertise to clients. Lucy’s experience across a spectrum of communications and marketing challenges will be invaluable to our clients as they scale. She loves building companies and working with startups but has plenty of big brand experience, having worked over the years with Adobe, Box, SAP, ServiceNow, Symantec and more. Startups don’t normally get access to the senior team at large agencies – even if they would benefit from that depth of thinking. Let’s fix that!
With Shane, Lucy and several new clients on board, 2020 is shaping up to be a big year for Firebrand.
About the Author
Morgan McLintic is the founder and CEO of startup marketing agency,Firebrand. Firebrand works with early- and late-stage startups to help raise awareness and drive demand. It does this through integrated programs involving PR, content marketing and digital marketing. The firm was recently recognized as the Boutique Agency of the Year by the PRSA (Public Relations Society of America) and awarded Gold Winner of theB2B PR Campaign of the Year by The Drum. Firebrand works with startups in sectors spanning fintech, cybersecurity, AI/ML and infrastructure such as Emburse, Human Interest, Planful, Weaviate and Yubico.
Prior to Firebrand, Morgan was the founder in the US of LEWIS, a global communications firm, which grew to $35m in revenues and 200+ staff in the US, and $75m with 600 staff globally. He has over 30 years' tech experience, both consumer and B2B. At LEWIS, Morgan lead the acquisition of three companies - Page One which was integrated and rebranded as LEWIS Pulse; the Davies Murphy Group, a 65-person PR and marketing consultancy; and Piston, a 50-person full-service digital advertising agency.
Morgan has been a speaker at events for AlwaysOn, Holmes Report, MIT / Stanford VLABs, OnHollywood, PR News, PRSA, Social Media Club, Social Media World Forum, Venture Capital and Private Equity Group, and WITI. PRWEEK named him to its Global PR Powerbook in 2015 and 2016.
Morgan is the host of weekly startup marketing podcast, FiredUp!
