Paid media is a critical component to growing brand awareness fast. With cross-channel marketing blurring the lines between paid, earned, and owned media, there are more opportunities than ever for digital advertising to serve as the engine room that powers your brand machine. Paid social platforms are perfect for B2B advertising that can target a specific sub-audience, offer great conversion tracking and behavioral metrics, and can be used for everything from brand awareness and lead generation to recruitment.
We’re seeing a growing demand from our clients to launch and expand their paid media in a cost-effective way, and we’re growing our team to match that demand. That’s why we embarked on a search for an associate director of paid media with a proven track record of leading successful paid media campaigns on almost every digital advertising platform. This would give us deep expertise in paid media across: Facebook, Google Search, Display, Shopping, YouTube, LinkedIn, Microsoft Bing, Quora, Reddit, Stack Overflow, Twitter, and even print publications. Is that so much to ask for?
Welcome aboard!
Luckily for us, we found the perfect person for the job. Paid media marketing leader Patrick Brady has joined Firebrand with over a decade of advertising experience. Coming from a diverse agency background, Patrick has helped crush marketing goals for a wide variety of clients, including industry-leading Fortune 500 enterprises like Hewlett Packard and Bosch Group.
With a passion for results, Patrick has played an active role in reinvigorating mature legacy accounts, while also directly onboarding and guiding new advertisers through the digital marketing space. He’s already helping us roll out Google Data Studio reporting, utilize new ad platforms, and uplevel our processes.
Firebrand also welcomes digital marketing specialist Arman Khayyat, an SEO/SEM expert with impressive experience in SEO content creation, on-page and technical SEO. A big part of our unique value is that our digital marketing team are not only experts in their practice, but also in B2B tech – and Arman is no exception with his background in SaaS. With previous roles including as a marketing and data analytics specialist at global Amazon ad agency Pirawna, and digital marketing manager at developerDB and LifeSaver Mobile, he brings his expertise in paid media, data analytics, automation with scripting, and data visualization with various BI platforms. Arman’s highly technical background, fresh eyes, and attention to detail are just what we need to help support our paid media services expansion and help our clients stand out in a noisy digital environment.
Welcome aboard, Patrick and Arman! It’s great to have your creativity and expertise on deck.
About the Author
Morgan McLintic is the founder and CEO of startup marketing agency,Firebrand. Firebrand works with early- and late-stage startups to help raise awareness and drive demand. It does this through integrated programs involving PR, content marketing and digital marketing. The firm was recently recognized as the Boutique Agency of the Year by the PRSA (Public Relations Society of America) and awarded Gold Winner of theB2B PR Campaign of the Year by The Drum. Firebrand works with startups in sectors spanning fintech, cybersecurity, AI/ML and infrastructure such as Emburse, Human Interest, Planful, Weaviate and Yubico.
Prior to Firebrand, Morgan was the founder in the US of LEWIS, a global communications firm, which grew to $35m in revenues and 200+ staff in the US, and $75m with 600 staff globally. He has over 30 years' tech experience, both consumer and B2B. At LEWIS, Morgan lead the acquisition of three companies - Page One which was integrated and rebranded as LEWIS Pulse; the Davies Murphy Group, a 65-person PR and marketing consultancy; and Piston, a 50-person full-service digital advertising agency.
Morgan has been a speaker at events for AlwaysOn, Holmes Report, MIT / Stanford VLABs, OnHollywood, PR News, PRSA, Social Media Club, Social Media World Forum, Venture Capital and Private Equity Group, and WITI. PRWEEK named him to its Global PR Powerbook in 2015 and 2016.
Morgan is the host of weekly startup marketing podcast, FiredUp!
