One of the most essential elements in the digital marketing sphere is graphic design. It’s at the heart of attracting, engaging, and moving prospects through the buyer journey. Great design assists marketers in representing the brand, helps customers’ decision-making processes, and improves the user experience.
A dynamic graphic designer can elevate your brand with a broad range of inspiring visuals across a variety of mediums. Finding that rockstar graphic designer who can marry form and function with impeccable style is a challenge in and of itself, and we at Firebrand are so fortunate to have found such a designer in Meghan Jordan.
Meghan joins Firebrand after years of experience with a corporate events agency, working on a broad range of clients including Salesforce, Platform9, and TiVo. Having managed multiple clients at once with cross-functional teams that include visual designers, interaction designers, UX researchers, QA engineers, and product managers, Meghan knows how to ensure diverse brand styles are visually represented accurately and creatively. Her work has increased followers and engagement for the likes of the Democratic Volunteer Center, and has established solid branding for UC Davis’s Center for Regional Change’s “Putting Youth on the Map” site. She also has experience in HubSpot and other CRMs creating landing page templates and other conversion rate optimization tests. And she has video and motion graphic experience. How many hats can one wear?!
Meghan, through her understanding of the ins and outs of good design for both digital marketing and print/OOH, is helping expand Firebrand’s digital marketing capabilities to be able to design more ad variations – both creative and functional – as well as designing custom landing pages, social media assets, website mockups and wireframes. Her skill at creating detailed design specifications to aid product development, her keen eye for impactful visualizations that stimulate engagement, and her self-starter nature are already helping uplevel Firebrand’s own visual marketing efforts for recruitment, lead generation, and website design. Meghan’s expertise will be a huge asset to our clients and we are thrilled to have her skills and ideas added to our growing list of capabilities.
Welcome aboard, Meghan!
About the Author
Morgan McLintic is the founder of Firebrand. With over 25 years’ experience in the tech sector, he advises clients about their marketing and PR strategy. Prior to Firebrand, he was the founder of digital communications agency, LEWIS in the US, growing it to 250 staff and $35m revenue.
