Fall is the time many startups begin planning for the following year. And for many, 2024’s plan includes an increased global footprint. But finding the right team to help you launch in new markets can be tricky.
That’s why Firebrand has partnered with UK PR experts, CommsCo, to make expanding to a new market easy and effective. Together, we’re launching a UK/US scaleup PR service for US startups looking to launch in the UK market and UK startups wanting to make their mark in the US.
We may speak the same language on both sides of the pond, but the similarity ends there when it comes to PR. UK audiences – and media – operate very differently from the US. A successful program always uses local messages, tactics and tools, while ensuring global consistency.
CommsCo is a UK-based PR agency that specializes in working with startups looking to scale their business in the UK. Its unique approach, dubbed “challenger PR” helps US brands break into the local market, differentiate with highly relevant messaging and capture media attention.
We’ve known the team over at CommsCo for many years and have always been impressed by their creativity and proactivity. We share a similar results-oriented mindset and passion for helping fast-growth companies. So we know our clients are in good hands if they partner with CommsCo for their UK PR. And we can’t wait to help their clients build their brands in the US.
Many startups start their international PR program with a project around a specific launch or initiative. Our 90-day program consists of a media audit and a messaging workshop, a content plan with corresponding activities and KPIs to get you well off the ground in both regions, within a specific budget so you have transparency of investment.
Our teams deliver the analysis, strategy, messaging, materials and execution – on a project or ongoing basis – to help you achieve traction in the UK and US, whether you’re making your local debut or building on an established beachhead. Clients have a dedicated team with deep domain expertise in both markets. Because we know it takes time and resources to manage agencies, clients can choose to centralize billing, project management, reporting and meetings as needed.
This program is ideal for expansion-stage startups and those looking to kick their US/UK programs up a notch.
About the Author
Morgan McLintic is the founder of Firebrand. With over 25 years’ experience in the tech sector, he advises clients about their marketing and PR strategy. Prior to Firebrand, he was the founder of digital communications agency, LEWIS in the US, growing it to 250 staff and $35m revenue.
