There are many PR awards these days, but one of the most prestigious comes from marketing and media organization The Drum. It is judged by top brands and agencies with a focus on creative campaigns that deliver tangible results. It’s hotly contested. We were thrilled to be shortlisted as a finalist in the B2B PR category for our “Decoding Work” data-storytelling campaign with employee engagement client Perceptyx. Imagine our elation when we won gold — up against other stellar agencies and major brands such as MailChimp, Heineken and Xero! You can read about our campaign and the amazing ideas of these others on The Drum site here. They are all inspiring, frankly.
The campaign generated 103 unique feature articles in target publications in 12 months. Coverage appeared in business media multiple times, for example in Fast Company, The Verge and BBC twice each, and Forbes four times, which drove hundreds of downloads, webinar registrations and MQLs. We have a case study over here.
Thanks to the Perceptyx team for the wonderful collaboration. You don’t just launch an award-winning campaign straight out of the gate. This has come from several years of partnership and investment into building the brand, finding the message media fit, and trying new tactics that deliver tangible results for the company.
It’s also great to see the team individually named in the award, but just to call them out here – congrats to Lucy Allen, Brianna Bruinsma, Theresa Carper and Chris Ulbrich.
We love to see boutique agencies like Firebrand and emerging tech brands like Perceptyx punch above their weight and get recognition for delivering world-class campaigns. And kudos (and thanks) to The Drum for not playing it safe and delivering that recognition. It’s easy to go for the big name with the megabudget, but it takes time and courage to see through that to the brands of tomorrow.
Ok, enough basking in that glory. It’s important to acknowledge the milestones in this business, but you’re only as good as your latest win — time to get on with the next one.
About the Author
Morgan McLintic is the founder of Firebrand. With over 25 years’ experience in the tech sector, he advises clients about their marketing and PR strategy. Prior to Firebrand, he was the founder of digital communications agency, LEWIS in the US, growing it to 250 staff and $35m revenue.
