Firebrand Solutions Tackle Common Startup Marketing Challenges

Startups work with agencies to solve problems. The challenge is that most problems are not narrowly contained to one marketing discipline, whereas agencies tend to be single-threaded — like a PR firm, an SEO shop or a PPC agency. This means startups must coordinate multiple firms, as well as internal resources, to tackle common initiatives like launching a product or moving into a new market.

There are good arguments for both specialist and generalist agencies, but there are drawbacks too. The bullseye is to have a multi-specialist firm that combines best-in-class capabilities for each practice but can deliver them in an integrated manner. That’s hard since these disciplines are in competitive sectors, and the skillsets are different. But if you can get that special sauce, then it opens up a rather unique opportunity to actually solve client problems in their entirety. Clients don’t want a hammer or a hole — they want to decorate the house and feel at home, to stretch an analogy.

Now that we’ve been working with startups for eight years and have built out repeatable processes, we’re in a position to launch a range of ‘solutions’ to common marketing needs. For instance, ‘Generating more leads’ or ‘Launching a product’ are complex projects that need addressing through a range of services across PR, content marketing, paid media, SEO, email marketing, marketing ops, etc. If you are a PR firm, launching a product primarily requires a press announcement and media outreach. But, as a startup marketer, you need the messaging, the product page, a solutions brief, email outreach, a video, a new gated asset and a paid program with email nurtures. You need to update the attribution to measure success. The list goes on. The more we can help with that project, the faster startups can go.

Here are Firebrand’s initial Solutions:

• • Generate More Leads – how do we increase the quantity of leads in the funnel?
  • Reduce Cost Per Lead – how can we drive more cost-efficient leads?
  • Announce New Funding – how do we handle our new fundraising announcement?
  • Build Brand Awareness – how do we build our reputation with key stakeholders?
  • Launch a New Product – how do we unveil our new offering and drive demand for it?
  • Be Found Online – how can we be found by high-intent prospects?

These are common challenges that startups face, and we have developed repeatable processes to address them, along with case studies that demonstrate where we have succeeded in the past. There are plenty of other problems that we solve and additional solutions in the works as well.

Our aim here is not just to sell a service but to solve a problem. If you have one of these problems and no one else can help, you can find us here. Still the A-team, just easier to find.