News and Views from the Firebrands.
Trials and Triumphs: 10 Common B2B Startup Marketing Challenges
Aspiring unicorns face a daunting task. Let us unravel 10 common B2B startup marketing challenges you’ll have.
Prospects Ghosting You? Blame Your Content
Content marketing is a lot like a first date. Avoid these 6 mistakes if you want to turn your prospects into lasting partnerships.
No, Those Leads Are Not Junk
Hearing you’ve generated junk leads is a marketer’s nightmare. These few tweaks can make your lead gen dreams come true.
Score Big: These 6 Super Bowl LVIII Ad Insights are Just for Startup Marketers
Forget the same ol’ boring recaps. Startup marketers can use these tips right now — no big budget required!
Bada Bing! Firebrand is Now a Microsoft Advertising Partner
Don’t get Google tunnel vision! Microsoft Ads can bring a big boost to startups’ paid media strategies.
8 Tools Top Startup Marketers Can’t Do Their Jobs Without
Startup marketing tools are a dime a dozen, but which ones actually move the needle? The pros weigh in.
The Definitive Guide to Blog SEO Best Practices
Get the most impact from every blog post with our handy checklist, tips, and insights.
How to Set Up GA4 Conversion Tracking Using Google Tag Manager: A Step-by-Step Guide
Discover the simplicity of setting up GA4 conversion tracking with Google Tag Manager in 4 easy steps.
The Tech & Media Culture Awards No One Asked For But We’re Delivering Anyway
This isn’t any ol’ recap. These are 2023’s most memorable (and meme-able) moments in B2B tech and media.
Step-by-Step: How to Launch a Business Podcast
It’s vital to kick off your business podcast with a flawless action plan, and this Friend of Firebrand has a great one.
Elevate Your PR Campaign with the 12 Brand Archetypes
A Hero? An Everyman? A Magician? Learn how your brand’s archetype can (and should) play a big role in your PR strategy.
How B2B Startups Should Navigate the Social Media Maze
No big social media presence? No problem! Here’s what you need to get started — including some B2B inspiration.
The 6 Biggest Questions a Paid Media Audit Will Answer
Paid media audits aren’t just a marketing exercise. The best ones answer 6 questions that benefit your entire business.
Startup Marketing Predictions for 2024
‘Tis the season for annual predictions, and we’ve got a few. Morgan McLintic takes a stab at what’s to come in 2024 and evaluates his 2023 predictions.
What to Expect When You’re Expecting Data Coverage
You’ve finally published your data report. So when is someone going to cover it?
Why Data PR Campaigns Fail
Your PR team ran a survey, or maybe it dug up some proprietary data and shared valuable insights. So why did the campaign fail?
More B2B Brands Need a Sense of Humor. Here’s How to Get One.
There’s a thread within every brand’s personality that lends itself to lightness and fun. Follow these 4 steps to find yours.
The Power and Benefits of an SEO Audit
An SEO audit’s power extends far beyond marketing. Learn how the right one can boost your entire business.