B2B Marketing Thought Leadership for the AI Era
The Firebrand blog covers B2B marketing strategies, ideas, and hard-won lessons that actually matter for tech and AI companies trying to build their brands in 2026 and beyond. From brand building to AI citation tracking to account-based PR, and paid media strategy. Sharp, specific, and grounded in what’s working for B2B AI brands right now.
Eleven Marketing Podcasts for Startups
Here’s the top eleven marketing podcasts that your favorite Firebrands are listening to, perfect for startups.
Getting Started with Google Ads for Startups
Google Ads for startups is a highly effective tool for reaching potential customers. Learn about the most cost effective approach using Ads for your startup.
Tips for Marketing in a Recession (or Whatever This Is)
Learn how to recalibrate your marketing program to be more responsive and make the most of advertising during a recession.
Surefire Startup Marketing Wins for 2023
From disruptive technologies to ABM for startups and content marketing, we discuss surefire marketing wins for startups in the new year.
The Power of Empathy and Trust in B2B Customer Advocacy
Customer testimonials can have big rewards but are difficult to obtain. How do you get them? Well, you won’t get far begging favors with sales since that won’t scale. There’s a better approach.
Upscale Your Corporate Newsroom For a Stronger PR Presence
Follow these 5 best practices to support inbound queries, highlight your team’s expertise, and make the most from your investment in your PR campaign and other marketing efforts.
The Benefits of GIFs on Social Media
GIFs aren’t just for the kids! GIFs are a powerful tool in your social media toolbox that can be used to great effect. We’ve got tips for when and how to use them.
12 Tips for How to Hire a Digital Marketing Agency
Hiring a marketing agency can be daunting for startups. We discuss 12 tips for how to hire a digital marketing agency to fit company objectives and goals.
Quiet Crushing as Firebrand Turns Six
Firebrand turns six this month after another strong year. We’ve all heard of ‘Quiet Quitting.’ I’d characterize this year as ‘Quiet Crushing’ – driving outcomes for clients deep in the trenches and making it happen.
URL Optimization Tips for Stronger SEO
Both gated and ungated content can provide great value to your brand. Learn when it’s best to gate your content and when to set it free.
When to Gate Your Content – And When to Set it Free
Both gated and ungated content can provide great value to your brand. Learn when it’s best to gate your content and when to set it free.
10 Quick Tips for LinkedIn B2B Lead Generation
Learn how the most savvy B2B marketers are leveraging both paid and organic LinkedIn B2B lead generation strategies to improve their targeting and conversions.
6 Surefire Ways of Using Humor in Marketing for Your Brand
Brand chiefs are often hesitant to use humor in marketing, despite customer preferences for brand humor. We explore 6 surefire humorous marketing strategies.
How to Survive Your First Recession
It looks like a recession may be coming. For many, this will be their first. It won’t be fun but you can prepare yourself. Here’s how it’s going to feel and some advice on how to cope.
Security and Privacy PR Veteran Ian Lipner Joins Firebrand
We’re excited to welcome our new SVP PR & Content, Ian Lipner to Firebrand Communications.
Senior Graphic Designer Meghan Jordan Joins Firebrand
We’re excited to welcome Senior Graphic Designer Meghan Jordan to Firebrand.
How Google Display Ads Drive Marketing Results for B2B Startups
Learn how to use PR to enhance your employee recruitment strategies and reach the best candidates.
Fintech Marketer Heather McElrath Joins Firebrand
We’re excited to welcome financial services and fintech comms expert Heather McElrath to Firebrand.