Content Marketing Case Study

Accelerating Full Go-to-Market Content in Just Eight Weeks

NTT Data is a global leader in ServiceNow solutions, but in a crowded market that includes a number of worldwide giants, they needed to expand their services to remain on the cutting edge. Rapid time-to-market was crucial for their competitive advantage, so they turned to Firebrand to develop the messaging and execute the go-to-market strategy for two new offerings.

Key Results

Z

Developed the messaging and content for 14 go-to-market assets — including two first-call decks — in just eight weeks

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Modernized and optimized the design for six decks and sales enablement assets, while adhering to rigid brand guidelines

Z

Sourced and developed 45+ icons, graphics, and images

Z

Pivoted the messaging and content to reflect unexpected changes in one service offering, while still completing all deliverables ahead of schedule

Approach

E

Led three messaging workshops with groups of subject matter experts

E

Developed comprehensive, multi-page sales battlecards for each service, including value propositions, competitive analyses, qualifying questions, and responses to prospect objections

E

Created a series of supporting assets for a full-funnel buyer journey

E

Broke down the timely, data-driven market need for each service in blog posts

E

Turned each service offering’s value propositions into compelling taglines that could be used on website pages, in ads, at events, and as part of internal training

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