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Digital Marketing Case Study

Shujinko reaches and engages target audience with SEO pillar content

Shujinko makes enterprise compliance fast and easy with its AuditX audit preparation software and free SOC 2 compliance platform. As a startup, Shujinko needed to establish its authority and expertise in the cloud compliance space and build trust with their target audience. Firebrand created five comprehensive SEO pillar pages in the form of 101 “ultimate guides” about its customers’ most popular compliance audit frameworks in order to generate organic awareness, boost website traffic and engagement, earn backlinks and nurture visitors to become paying customers.

Key Results

Z

1,645% surge in keywords ranking in the top 50 positions

Z

130% increase in new users

Z

34% more pages visited per user session

Z

92% improvement in conversions originating from Google search results

Approach

E

Comprehensive industry and topic research to uncover valuable insights for SEO pillar content

E

Technical keyword exploration to optimize page content from the ground up, ensuring we answer the most frequently asked questions and establish high search term relevance

E

Develop an ideal SEO content strategy to address business objectives and priorities while factoring in cluster pages to expand authority on chosen topics

E

Maximize user experience and engagement by sourcing or creating educational content such as images, video, optimized headings, useful calls to action

In their words

““Our startup moved fast and the website was constantly changing as we narrowed our product positioning. We needed more content on the site to reflect our deep knowledge of the IT security space, but we simply didn’t have the bandwidth to develop a plan. Firebrand coordinated an SEO pillar content strategy that allowed us to establish industry expertise and attract new users searching for a wide range of business-relevant keywords that were otherwise too expensive to target in advertising campaigns. This saved us countless hours and dollars in receiving the valuable traffic we were looking for.” – Brett Goodwin, VP of Marketing – Shujinko

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