Digital Marketing Case Study
SuiteFiles Sees Stellar Organic Search Improvement through Strategic On-Page SEO
As the creator of a digital workspace platform that improves project operations, SuiteFiles needed a bold strategy to stand out in a highly crowded space full of bigger competitors. The answer: an aggressive amount of SEO for their small website. Firebrand immediately identified big keyword gaps between SuiteFiles and its competitors, leading to an extensive keyword gap analysis and content mapping to set up the framework for on-page optimizations. Over the course of the 12-month program, the on-page SEO changes led to improvements in all key organic search metrics — a perfect example of SEO for B2B where growth is linear in almost every single month and quarter. Smaller websites like SuiteFiles’ have fewer total URLs, so the impact of optimized pages as a total of the domain (56% were optimized for SuiteFiles) can heavily impact organic search growth through a comprehensive on page seo strategy.
Key Results
232% increase in organic search impressions
226% increase in organic search clicks
285% increase in Position 1 Keywords
224% increase in SERP1 Keywords
Approach
Rolled out on-page optimizations to core pages to begin ranking for high-intent commercial keywords in the “document management” space, which is central to the platform’s features and functionality
Created various types of content for SEO (gated content, landing pages, content anchors, blogs and glossaries) all strategically positioned to support core areas of function or target verticals
Implemented content anchor and pillar strategy to help better rank for targeted keywords
Expanded the profile of high-intent keywords via new content creation — including additional features, vertical, and integrations pages
Audited and fixed technical SEO errors, including metadata and status code errors, to support on-page SEO efforts with positive site health
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