Amount jumpstarts sales pipeline and identifies product team priorities using paid media and content creation

FinTech startup Amount needed to grow awareness of its solutions and kickstart its sales pipeline with large lending institutions. Firebrand’s unique Multiplier Marketing campaigns combined gated asset creation, Google and LinkedIn paid ads, and email nurtures to prove that quality leads could be generated among this historically cost-sensitive audience. Not only was Firebrand able to secure leads from the target audience, but a slightly different segment of leads emerged as the more scalable and likely to purchase group. This approach jump started the sales pipeline and fostered a new sense of urgency with the Amount product team to launch new platform capabilities that would not only keep attracting this untapped audience, but also equip sales with the tools needed to close deals at a higher rate.