Digital Marketing Case Study
Heavy.AI exponentially improves site visibility with SEO glossary of terms
Heavy.ai is the pioneer in accelerated analytics, redefining speed and scale in big data querying and visual exploration with its visual analytics platform, and data science platform. Heavy.ai needed to expand its keyword profile in order to increase organic search visibility and traffic, but the site was not able to rank for many of the high search volume, high competition search terms. Firebrand developed a technical SEO content creation strategy that was executed through a highly optimized SEO glossary of terms to rank for industry-specific keywords that grew awareness and captured leads.
Key Results
58,742,972 net new impressions for SEO glossary pages, leading to a 442% overall increase of domain URL impressions
915,566 net new clicks for SEO glossary pages, a 490% overall increase of clicks
443% growth of keywords ranking in position #1
High volume, competitive keywords such as “business analytics” consistently rank on search engine results page (SERP) one
Approach
SEO content writing best practices for keyword research, readability and originality
Continual on-page optimization to improve conversion rate and customer engagement opportunities
Ideal HTML page architecture that allows search engines to easily determine what your page content is about
Structurally sound internal linking network to cluster similar content together and share link equity for holistic domain authority
In their words
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