Digital
Marketing
Agency for Startups

Growth marketing for startups requires specialized knowledge of when and where to focus precious resources to get the most out of any marketing investment. Diagnosing issues and identifying new opportunities across SEO (technical / on-page), paid media account performance, and website/content offerings can take startup marketing to the next level.

We dive deep into the core of your marketing engine and provide comprehensive SEO audits, Paid Media audits, and content audits that help your brand shine.

Let us untangle the rat’s nest and create a simplified and reliable marketing tech stack that is both actionable and future-proofed. Configure tools to help measure every stage of the user journey including; CMS (WebFlow / WordPress / Shopify), CRM (HubSpot / Marketo / Pardot),  Google Analytics 4 (GA4), Tag Manager, ad platform tracking pixels, behavioral analytics tools (Hotjar, Crazy Egg), ABM platforms (Demandbase), and more. We help evolve the stack to improve reporting and attribution capabilities, target custom audiences, and dial-in conversion tracking.

For startups, marketing analysis and reporting is vital to understanding trends, and identifying opportunities for growth. Analysis and reporting helps startups track the effectiveness of their campaigns and optimize their budgets to get the most out of their investments. We pride ourselves in our thorough yet digestible reports and build custom, self-serve marketing dashboards to better understand what strategies are working and what needs improvement.

ABM is more than just a buzzword, when it comes to B2B marketing this methodology creates personalized marketing experiences for valuable target accounts, making them more likely to become loyal customers. Deploying an ABM strategy and platform creates organizational alignment so all marketing efforts from paid media to events and content are relevant and timely.

We leverage our Demandbase partnership to guide startups on their ABM journey and increase total opportunities, improve close rate, and grow average deal size.

PPC (Pay-Per-Click) and paid social advertising are the fastest way to increase awareness, drive more website traffic, and generate high-quality leads — making them absolutely essential for growing startups. With advertising expertise that spans Google Ads (Search/Display/PMax/Shopping/YouTube), LinkedIn, Meta, Twitter, Reddit, Amazon, TikTok, Snapchat, and specialist platforms like TechTarget or Demandbase, Firebrand’s certified advertising experts know how to create and execute advertising strategies that make you stand out in a competitive market.

Startups that invest in a holistic SEO strategy are the ones with soaring keyword rankings, organic traffic, and high-quality leads. We cover SEO from every angle, including keyword research, information architecture, on-page optimization, SEO content creation, technical SEO, link building, and a great overall website experience. Build the expertise, authority, and trustworthiness that users and search crawlers relish with Firebrand’s SEO experts.

Organic search can be the most cost-effective marketing channel, but takes time and dedication to build the expertise, authority, and trustworthiness that both users and search crawlers relish. Startups that invest in SEO and churn out optimized content, technical fixes, and great user experience on their website are most likely to climb highest with their keyword rankings and watch their organic traffic and leads skyrocket. As an SEO agency for startups, we conduct holistic white-hat SEO that covers all the core SEO disciplines: keyword research/information architecture, on-page optimization, SEO content creation, technical SEO, and link building.

Social media marketing provides an effective way for startups to reach out to potential customers, build brand awareness and loyalty, and grow their communities. Social media also provides a platform to engage with customers in real time, allowing startups to listen to customer feedback and nurture relationships. We synthesize best practices and creative content programming to help startups share important news and updates, as well as promote their products or services in a measurable way across all the major social media platforms (LinkedIn, Meta, Twitter and more).

Filling your pipeline with quality leads isn’t enough. You also need to guide them down the funnel – making email automation and lead nurturing an absolute must. Build stronger relationships by sending the right message to the right person at the right time. Thanks to our proven success with CRM systems like HubSpot and Marketo, Firebrand’s digital marketers can turn your email marketing efforts into an engine that converts leads, upsells existing customers, and drives more loyalty.

Email marketing and lead nurturing are an essential tool in any B2B marketing toolkit. By leveraging automated lead nurturing capabilities – bolstered by content creation – startups can send the right message to the right person at the right time, helping to build relationships and establish trust with both leads and existing customers. We not only fill the pipeline with quality leads, but help to tactfully push those leads down the funnel towards conversion and retain or even upsell existing customers with drip campaigns conducted through CRM systems like HubSpot and Marketo.

If visitors are coming to your site and bouncing before taking action, it might be because they aren’t at that stage in their process, or your page is in dire need of conversion rate optimization (CRO). CRO helps brands make their website and landing pages more relevant to the users , making them more likely to take the desired next step that is valuable to the business. We optimize pages based on user behavior data from heatmaps, scrollmaps, and clickmaps and even craft personalized landing pages to create more synergy between the paid or organic users being targeted and the content they consume.

Compelling visual communication plays an important role in content marketing and advertising for startups. Through the use of visually appealing and engaging graphic design across a wide variety of mediums startups can amplify their message to increase brand awareness, build trust, and capture valuable leads. We strengthen growth marketing for startups across all our offered digital marketing agency services by generating quality graphic design for: advertising, email, ebooks, landing pages, infographics, OOH, website content, whitepapers, brand identity and more. Note: we create almost any form of marketing collateral, but are not a website design agency.

B2B video production services for startups are an excellent way to get your company noticed and remembered. Our video production services typically include scripting, editing, and post-production for videos like product explainers, ads, and more. Video production services are tailored to the needs of your business, ensuring that you have the highest quality video content that creates a strong, professional presence in the market, and attracts your target audience so they can learn more about your amazing offerings and eventually become customers and evangelists.