Agency mergers, TikTok ban, SORA

The marketing and PR world is in a constant state of evolution, with seismic shifts in the industry happening as we speak. From mega-mergers to platform disruptions, to the continued struggle of attribution, the Firebrand team takes a deep dive into the trending topics impacting agencies and brands. This week, episode 67 of the FiredUp! podcast is about trending topics: agency mergers, the impending TikTok ban, and OpenAI’s introduction of Sora.

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In this episode of the FiredUp! podcast, the Firebrand team unpacks some significant marketing and PR developments that impact agencies and brands alike and shares their insider advice for how you can stay ahead of the industry trends.

Morgan, Nicole, Chris and Ian discuss:

- The Omnicom and IPG merger signals a trend of larger holding companies seeking to gain scale and efficiency amidst industry disruption from tech firms.
- The potential TikTok ban is forcing brands to diversify their social media presence and focus on building community through their owned media channels like email and blogs.
- Emerging social network platforms like Blue Sky present both opportunities and challenges for brands; it’s necessary for brands to do their research and consider the fit.
- While new tools like Memo aim to provide better attribution metrics, accurately measuring the impact of PR efforts remains a constant challenge.
- Tools like OpenAI’s Sora engine that can generate text-to-video content present both exciting visual possibilities and ethical concerns around deepfakes and brand safety.

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