The Basics of Data Storytelling with Ian Lipner

As a startup, data is one of the things that you’ve got in your toolbox that can help you level up and drive consistent coverage. On episode 11 of the FiredUp! podcast, our own Ian Lipner, Senior VP of Firebrand breaks down the basics of data storytelling!

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In this episode of the FiredUp! podcast, Ian Lipner shares how companies can leverage the data they are already accessing to tell a story and actionable steps you can take right now to find media coverage-worthy trends that journalists can actually use.

Ian Lipner has been in PR for 25 years focusing on technology clients. He founded and ran the Washington DC Office of LEWIS which is where we worked together and he helped the company launch its research division. After that, Ian joined the crisis communications agency called LEVICK, where he managed the company’s emerging brands and their cybersecurity practice before he joined Firebrand.

Ian and Morgan discuss:

- Finding the balance between curating a story that has depth with the speed at which you’re able to deliver.
- Formats you can use to package your data sets in a way that journalists can present them as a trend or part of a larger story.
- The first steps to take when starting a data storytelling program within your business.
- Analyzing customer data to gain valuable insights and create authentic content.
- Breaking down the acronym “DATAGO” as it applies to the process startups go through in approaching data storytelling.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!