Cold email can feel daunting for startup marketers. It is marketed as this ‘set it and forget it’ method, which is great for people who are serious about doing it the right way. But, like anything, it is a skillset that takes attention to do it well. Luckily, today’s guest, Dan Englander, Founder and CEO of Sales Schema quite literally wrote the book on the topic and is here to guide us in the right direction. This week, episode 22 of the FiredUp! podcast is about why cold email works!
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In this episode of the FiredUp! podcast, Dan Englander shares why cold email has become something that strikes fear in startup marketers and actionable steps you can take right now to approach outbound marketing the right way, building trust and relationships along the way.
Dan Englander is the founder and CEO of Sales Schema, a fractional new business team for marketing agencies. Dan founded Sales Schema in 2014 to help marketing service companies reach new heights by aggressively focusing on new business. Previously he was the first employee business development lead at IdeaRocket, and before that, Account Coordinator at DXagency. He’s the author of Mastering Account Management, The B2B Sales Blueprint, and Relationship Sales at Scale.
Dan, Morgan, and Nicole discuss:
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- Bridging the gap between small-scale but highly personalized messaging and large-scale impersonal outreach that relies on numbers.
- In order to begin to do outbound marketing well, you need to focus on the prep work.
- Improving delivery rates and building reputation through domain warming.
- Best practices for writing copy that encourages people to connect further.
- Information you can gain from the way someone says no that can influence how you proceed.
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