Startup Marketing Predictions for 2025

As we usher in a new year, our team wanted to continue the tradition of reviewing our industry trend predictions from the previous year, seeing where we were spot on and where we might have missed the mark, and making our predictions for the upcoming year. This week, episode 69 of the FiredUp! podcast is about our startup marketing predictions for 2025!

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The 2024 predictions we review in this episode include:

X (Twitter) will continue its decline, and the current CEO will be out by the end of Q1 of 2024.
Programmatic advertising will get much harder due to increasing privacy measures cloaking IP addresses.
Content will become more visual and interactive as the need to capture consumer attention is becoming increasingly difficult.
B2B brands targeting Gen Z will start showing up where they are– primarily on platforms like TikTok.

The 2025 predictions we unveil in this episode include:

Overdemand and burnout will cause the churn of startup marketer staff to increase.
SEO will adapt and thrive despite the rise of AI search tools.
Although ABM will face backlash, it’s not dying; it’s evolving.
Podcast advertising will increase with programmatic ads becoming more common.
AI-generated content will continue flooding the market, leading to concerns about quality.
Perplexity will lose the race against bigger, more established search engines.

What are your industry predictions for 2025? Do you agree or disagree with our predictions? Send us a message and let us know what you think!

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