The Changing Role of the CRO with Daniel Rock

The role of the Chief Revenue Officer (CRO) has evolved considerably in recent years, becoming a critical position for driving growth and aligning key business functions. Daniel Rock, a two-time CRO himself, joins us on the podcast this week to discuss the many responsibilities of a CRO, from adapting to shifts in buyer behavior to fostering a collaborative go-to-market team culture. Daniel also shares his predictions for what we can expect the future of this role to entail. This week, episode 66 of the FiredUp! podcast is about the changing role of the CRO!

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In this episode of the FiredUp! podcast, Daniel Rock unpacks the changing responsibilities of this role and actionable advice you can take whether you’re looking to step into this role yourself or bring this dynamic leader onto your team.

Daniel Rock, the CRO at SuiteFiles, loves to build things. He excels in building revenue functions from the ground up or rebuilding existing ones. Daniel’s life has been in technology space since he left school. He has over 20 years of experience in the B2B tech sales sector, along with more than a decade in SaaS startups and scale-ups.

Daniel, Morgan and Nicole discuss:

- The CRO role traditionally combines sales, marketing, and customer success while breaking down silos for a cohesive customer experience.
- Success in a CRO role requires curiosity, empathy, and the ability to see the bigger picture.
- Advice for building a collaborative go-to-market team culture, where different functions work together seamlessly.
- Buyers are more educated than ever, prioritizing more consultative, value-driven engagements.
- The future of the CRO role will be increasingly data-driven, with a greater emphasis on branding, adaptability and the ability to be open to trying new approaches.
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