The Rules of Rapid Response in PR

In the fast-paced world of breaking news, the ability to quickly insert your brand’s voice and expertise can make all the difference. This week, the Firebrand team dives into the art of “rapid response”- the proactive media relations tactic that allows startups and companies to capitalize on timely stories and position themselves as industry experts. Episode 64 of the FiredUp! podcast is about the rules of rapid response PR.

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In this episode of the FiredUp! podcast, the Firebrand team shares how the expectations and practices of rapid response PR have evolved over the years, insider tips for how to get your voice heard, and actionable steps and insider tips for how to get your brand’s voice heard.

Morgan, Chris and Ian discuss:

- Successful rapid response requires being valuable and relevant to the reporter, not just “hijacking” the story for personal gain.
- Building relationships with reporters is more important than ever, as they rely increasingly on their social networks and inboxes to find sources.
- Common mistakes companies make when pitching for rapid response PR.
- Actionable advice to get the most out of your rapid response PR strategies
- As we look ahead to 2025, podcasting is only expected to grow in both the number of podcasters and listeners. As you plan your content and marketing strategies for the new year, consider how your business might leverage this medium to generate visibility and growth.

Remember, success in PR is not binary; every pitch is a learning opportunity to grow and evolve from.

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