Things ChatGPT Has Ruined

With over 250 million weekly users, the rise of ChatGPT has sent shockwaves through the content creation world, leaving many marketers and writers grappling with how to leverage it both practically and ethically. The Firebrand team joins together in this podcast episode as they discuss the impact of ChatGPT on writing and content creation, exploring both the advantages and drawbacks of using AI in writing. This week, episode 74 of the FiredUp! podcast is about the things ChatGPT has ruined!

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In this episode of the FiredUp! podcast, the Firebrand team dives into this idea that efficiency demands are driving the increase of AI in marketing, causing concerns for authenticity and trustworthiness. They also share their advice on finding balance between leveraging AI tools and preserving the human touch in content creation.

Morgan, Ian, and Nicole discuss:

Words and phrases that are tell-tale signs that the content was AI-generated.
Ways to use ChatGPT in a way that isn’t outright asking it to write something for you.
Although overused by ChatGPT, the em-dash remains a valuable tool in writing, especially with digital content.
Concerns about using AI-generated content for press releases, media commentary, and social media interactions.
Positive use cases for ChatGPT include research, ideation, and tightening long-form copy.

As AI tools continue to evolve, it’s crucial for content creators to strike a balance between leveraging the benefits of ChatGPT and maintaining the authenticity and human touch that readers crave.

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