FiredUp!
The Startup Marketing Podcast
FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way.
Latest Podcasts
Here are all the latest episodes chocked full of goodness – show notes, contact details for our guests and transcripts.
Marketing’s Role in Business Leadership with Juliana Pereira
As marketers, it’s easy to get pulled into the day-to-day tactical operations of marketing and...
What Does it Take to be a Thought Leader?
Many brands and people want to be known as a thought leader, and for good reason! A survey by...
Bringing a Product Mindset to Marketing with Clinton Bonner
Standing out when it comes to your marketing isn’t just about having a great message– it’s about...
What Makes a Good Media Pitch?
On average, reporters receive between 50-200 pitches daily, with only 8% leading to written...
You’re Fired – Why Clients and Agencies Break Up
Breakups are never easy, even in the business world. When the relationship between a client and...
Answering Burning PR and Marketing Questions
Are you wondering why your landing page isn’t converting? Or if you should be issuing press...
Things ChatGPT Has Ruined
With over 250 million weekly users, the rise of ChatGPT has sent shockwaves through the content...
How to Make Direct Mail Work in 2025 with Kris Rudeegraap
Everyone who has been in the industry for some time is familiar with or has experience with direct...
Competing in an Established Category with Hollie Wegman
It is rare for startups, particularly tech startups, to enter into a green field market of...
Grammar Wars: When to Break the Rules
As marketers, journalists, and PR experts, we know a thing or two about proper grammar. But...
Why PR Measurement is Broken
Compared to bigger, more established brands, startups face unique challenges when it comes to...
Startup Marketing Predictions for 2025
As we usher in a new year, our team wanted to continue the tradition of reviewing our industry...
The Biggest News of 2024
2024 had a lot in store when it came to the news stories that shaped our industry. The Firebrand...
Behind the news: Agency mergers, TikTok ban, SORA
The marketing and PR world is in a constant state of evolution, with seismic shifts in the...
The Changing Role of the CRO with Daniel Rock
The role of the Chief Revenue Officer (CRO) has evolved considerably in recent years, becoming a...
Working with Your VC with Nate Martins
With nearly 11% of all deals closing in December, fostering a successful partnership with your VC...
The Rules of Rapid Response in PR
In the fast-paced world of breaking news, the ability to quickly insert your brand’s voice and...
The State of Podcasting
With more and more B2B brands entering the podcasting space every day, you may be wondering what...
Meet the Hosts
Morgan McLintic
Co-host
Morgan is the founder of Firebrand and veteran startup marketing and PR guy. He literally has a bag of dumb questions on his desk which he will ask, so you don’t have to. He’s the one with the British accent.
Nicole Pytel
Co-host
Nicole is Firebrand’s VP of Content Marketing and loves finding new ways to engage leads. This startup marketing pro used to be a sports reporter and news anchor, so expect a few curve balls.
Chris Ulbrich
Co-host
As Firebrand’s head of media relations, Chris keeps a weather eye on breaking news and trends in tech coverage. With a background as a reporter and editor, he’s all about the story.
Ian Lipner
Co-host
Wherever there is a crisis, Ian will be there. Not because he has bad luck, but because he’s great at fixing them. He’s also great at spotting trends, except in fashion. Bit of a blind spot there.