FiredUp!
The Startup Marketing Podcast
FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way.
Latest Podcasts
Here are all the latest episodes chocked full of goodness – show notes, contact details for our guests and transcripts.
Unlocking New Use Cases with Neha Bajwa
Most startups start fairly narrowly solving a particular niche problem. As they grow, the goal is...
Getting Started with Account-Based Marketing with Ajay Khanna
Often for an early-stage startup, big account-based marketing (ABM) platforms can be too complex,...
How to Take Your Startup to the Next Level with Michelle Denogean
Scaling a startup is no easy feat; what works to get a business off the ground often doesn’t...
Lead Scoring Challenges with Arman Khayyat
While lead scoring is a critical strategy that startup marketers use to prioritize their most...
How Agencies Price Their Work
As a startup, understanding how an agency builds its pricing, will equip you with the...
How to Measure Marketing Performance with Grant Johnson
With more technology, more data, and more processes than ever before, CMOs and heads of marketing...
Burning Questions About PR, Part 2
In our work, we run into common questions about PR best practices, industry trends, and strategies...
250 Startup Marketers Share Their Plans
At Firebrand, we aim to keep our finger on the pulse of everything happening in the marketing...
How to Manage an Agency
Regardless of the agency you’re working with, the professional relationship you set will build the...
Startup Marketer Outlook
As startup marketers, we can see the challenges and opportunities we are facing. But are these...
Episode 39 – Looking Inside the Dark Funnel with Josh Grose
We like to think that we understand a lot about buyer behavior with the attribution tools that...
Episode 38 – Avoiding Sales Enablement Mistakes with Stacey Justice
Enablement involves arming go-to-market teams with the resources, tools, and skills they need to...
Episode 37 – The Essentials of Crisis Comms
The different types of PR exist on a spectrum. Traditional PR exists to buff a brand’s reputation...
Episode 36 – When to Pitch a Media Exclusive
When releasing a story to the media, companies are often faced with the decision to release the...
Episode 35 – An Intro to DSPs with Richard Lowden
In today’s crowded and complex digital landscape, marketers often struggle to effectively target...
Episode 34 – Gen Z’s Impact on Buyer Behavior with Ian Baer
Gen Z, a self-reliant, digitally native, and mobile-first generation is entering the workforce and...
Episode 33 – Where to Start with Market Research with Sean Campbell
Running a startup is inherently risky with a lot of unknowns. One of the ways to address the...
Episode 32 – Trends in Content Marketing
The Content Marketing Institute has released some interesting stats from a recent survey of B2B...
Meet the Hosts
Morgan McLintic
Co-host
Morgan is the founder of Firebrand and veteran startup marketing and PR guy. He literally has a bag of dumb questions on his desk which he will ask, so you don’t have to. He’s the one with the British accent.
Nicole Pytel
Co-host
Nicole is Firebrand’s VP of Content Marketing and loves finding new ways to engage leads. This startup marketing pro used to be a sports reporter and news anchor, so expect a few curve balls.
Chris Ulbrich
Co-host
As Firebrand’s head of media relations, Chris keeps a weather eye on breaking news and trends in tech coverage. With a background as a reporter and editor, he’s all about the story.
Ian Lipner
Co-host
Wherever there is a crisis, Ian will be there. Not because he has bad luck, but because he’s great at fixing them. He’s also great at spotting trends, except in fashion. Bit of a blind spot there.