FiredUp!
The Startup Marketing Podcast
FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way.
Latest Podcasts
Here are all the latest episodes chocked full of goodness – show notes, contact details for our guests and transcripts.
Episode 13 – DevRel and Technical Copywriting with Erik Dietrich
Name a bigger challenge than marketing to an audience that rejects the very idea of marketing....
Episode 12 – How to Measure PR with Richard Bagnall
PR measurement has evolved from the early days of media clippings to industry recognized...
Episode 11 – The Basics of Data Storytelling with Ian Lipner
As a startup, data is one of the things that you’ve got in your toolbox that can help you level up...
Episode 10 – The First 90 Days as a CMO with Chris Heggem
The first 90 days are arguably the most important for a new CMO as it sets the tone for the type...
Episode 9 – Starting PRin the UK withIlona Hitel
Finding an agency already established in the market you’re looking to enter into or expand into is...
Episode 8 – Creativity in Marketing with Doug Zanger
Creativity is essential when it comes to standing out with your marketing. It will help your...
Episode 7 – All About Attribution with Jamie Hallitt
Attribution tools help us provide a complete picture of the customer journey and the precise...
Episode 6 – Structuring your Marketing Team with Thomas Been
Building and managing a marketing team for a late-stage private company is a high wire act. It...
Episode 5 – How to Create a Brand with Kate Harris
Branding is so much more than a logo, it is your company’s entire identity that touches every part...
Episode 4 – Trends in the Media with Sam Whitmore
No one knows the tech PR industry like today’s guest Sam Whitmore. For thousands of PR pros, Sam...
Episode 3 – The Role of a Fractional CMO with Alison Murdock
In many cases, fractional CMOs come into play when a CMO leaves a company and there is a gap to...
Episode 2 – Navigating Out-of-Home Advertising with Rick Robinson
Most people interact with out-of-home advertising daily. From ads on the metro to billboards on...
Episode 1 – How to Name Your Brand with Anthony Shore
Naming your brand should be an easy task, but if you’ve ever tried it, you know how there’s so...
FiredUp! – The Trailer
Aaand we're live! Well almost. Meet the hosts of startup marketing podcast, FiredUp! and learn...
Meet the Hosts
Morgan McLintic
Co-host
Morgan is the founder of Firebrand and veteran startup marketing and PR guy. He literally has a bag of dumb questions on his desk which he will ask, so you don’t have to. He’s the one with the British accent.
Nicole Pytel
Co-host
Nicole is Firebrand’s VP of Content Marketing and loves finding new ways to engage leads. This startup marketing pro used to be a sports reporter and news anchor, so expect a few curve balls.
Chris Ulbrich
Co-host
As Firebrand’s head of media relations, Chris keeps a weather eye on breaking news and trends in tech coverage. With a background as a reporter and editor, he’s all about the story.
Ian Lipner
Co-host
Wherever there is a crisis, Ian will be there. Not because he has bad luck, but because he’s great at fixing them. He’s also great at spotting trends, except in fashion. Bit of a blind spot there.