FiredUp!
The Startup Marketing Podcast
FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way.
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Latest Podcasts
Here are all the latest episodes chocked full of goodness – show notes, contact details for our guests and transcripts.
Episode 4 – Trends in the Media with Sam Whitmore
No one knows the tech PR industry like today’s guest Sam Whitmore. For thousands of PR pros, Sam...
Episode 3 – The Role of a Fractional CMO with Alison Murdock
In many cases, fractional CMOs come into play when a CMO leaves a company and there is a gap to...
Episode 2 – Navigating Out-of-Home Advertising with Rick Robinson
Most people interact with out-of-home advertising daily. From ads on the metro to billboards on...
Episode 1 – How to Name Your Brand with Anthony Shore
Naming your brand should be an easy task, but if you’ve ever tried it, you know how there’s so...
FiredUp! – The Trailer
Aaand we're live! Well almost. Meet the hosts of startup marketing podcast, FiredUp! and learn...
Meet the Hosts
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Morgan McLintic
Co-host
Morgan is the founder of Firebrand and veteran startup marketing and PR guy. He literally has a bag of dumb questions on his desk which he will ask, so you don’t have to. He’s the one with the British accent.
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Nicole Pytel
Co-host
Nicole is Firebrand’s VP of Content Marketing and loves finding new ways to engage leads. This startup marketing pro used to be a sports reporter and news anchor, so expect a few curve balls.

Chris Ulbrich
Co-host
As Firebrand’s head of media relations, Chris keeps a weather eye on breaking news and trends in tech coverage. With a background as a reporter and editor, he’s all about the story.

Ian Lipner
Co-host
Wherever there is a crisis, Ian will be there. Not because he has bad luck, but because he’s great at fixing them. He’s also great at spotting trends, except in fashion. Bit of a blind spot there.