Projects Archive - Page 4 of 19 - Firebrand Communications - Public Relations and Marketing Agency for Tech Startups

Firebrand is an Apollo partner

Oct 16, 2024

We’re now seeing more B2B startups adopt Account-Based Marketing (ABM). Once they have product-market fit, and a defined, repeatable sales motion with a clear ICP, they can start to narrow down on a target audience with confidence. Startups have limited resources, so...

Hotter Leads, Higher Conversions: Introducing The Firebrand Lead Scoring Model

Oct 8, 2024

Tick… tick… tick. That’s the sound of time rapidly counting down to the end of the year. The only thing louder? The constant drumbeat of sales reps asking for higher-quality leads. You don’t need more hours in the day, you need to spend your marketing effort in the...

Why We Love B2B Advertising on Reddit (And You Should Too)

Oct 2, 2024

When B2B startup marketers typically think of advertising, they think of LinkedIn and Google Search and Display. With good reason of course, as these giant platforms can drive some giant returns. But there’s an additional strategy we’re seeing more and more success...

7 questions to determine if your idea is worth pursuing

CFOs: lowering your cyber insurance premiums depends on phishing-resistant MFA

How a Mature Employee Listening Strategy Drives Whole-Business Impact

Reimagining Small Business Lending: How to Turn Challenges into Opportunities

A Financial Fracture: Emburse’s New Research Reveals a Critical Need for Spend Control Reform

Firebrand is an Apollo partner