PR, Content & Digital Marketing Resources
We like to share best practices and lessons learned about public relations, content development and digital marketing. We’ve pulled together some of our latest assets – guides, FAQs and blog posts here. If you have any questions about our digital marketing resources or other topics, feel free to contact us.
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The Guide to Google Ads for B2B Tech Brands

Ebooks, Reports and Infographics
Master Google Ads with Firebrand’s guide for startups. Learn effective strategies to maximize ROI and grow your business through targeted, data-driven campaigns. Get the guide.
Firebrand’s lead scoring template provides sales and marketing teams with a streamlined approach to prioritize high-value B2B prospects, using common criteria for manual or automated scoring. Download now.
Optimize your PR impact with Firebrand’s guide to PR measurement. Learn how to evaluate success and focus on metrics that matter to your startup’s growth and visibility. Get the guide.
Elevate your storytelling with Firebrand’s guide to standing out with data. Learn to leverage compelling insights that captivate audiences and differentiate your brand in the market. Read more in our in-depth guide.
Achieve content marketing excellence with Firebrand’s guide for startups. Explore actionable strategies to create meaningful, high-impact campaigns that drive engagement and growth.
Explore Firebrand’s infographic showcasing 10 compelling reasons to enhance your content marketing strategy. Learn how impactful content can drive engagement, build trust, and boost business growth.
Blog Posts
AI Search is shifting organic traffic—see how PR can help boost your brand’s visibility in AI-driven search.
Ready to steal the spotlight? Lucy Allen’s 6-step blueprint helps you pinpoint experts, carve your niche, and ignite a thought leadership campaign that resonates.
Tired of misleading benchmarks online? This comprehensive analysis uncovers benchmarks specifically for B2B tech advertisers.