PR, Content & Digital Marketing Resources

We like to share best practices and lessons learned about public relations, content development and digital marketing. We’ve pulled together some of our latest assets – guides, FAQs and blog posts here. If you have any questions about our digital marketing resources or other topics, feel free to contact us.

FEATURED

The Firebrand Lead Scoring Template

Every lead has a different level of potential, which is why it’s essential to prioritize the ones that offer the most value. To help sales and marketing teams allocate their efforts wisely, we’ve developed a practical lead scoring template. This worksheet and calculator incorporate the most widely used scoring criteria, and it’s ready for use with or without a CRM – start scoring today!

Get the Free Template

Ebooks, Reports and Infographics

The Firebrand Lead Scoring Model

By Alastair Nee

Firebrand’s lead scoring template provides sales and marketing teams with a streamlined approach to prioritize high-value B2B prospects, using common criteria for manual or automated scoring. Download now.

A Startup’s Guide to PR Measurement

By Meghan Jordan

Optimize your PR impact with Firebrand’s guide to PR measurement. Learn how to evaluate success and focus on metrics that matter to your startup’s growth and visibility. Get the guide.

How to Stand Out with Data

By Meghan Jordan

Elevate your storytelling with Firebrand’s guide to standing out with data. Learn to leverage compelling insights that captivate audiences and differentiate your brand in the market. Read more in our in-depth guide.

A Startup’s Guide to High-Impact Content Marketing

By Meghan Jordan

Achieve content marketing excellence with Firebrand’s guide for startups. Explore actionable strategies to create meaningful, high-impact campaigns that drive engagement and growth.

10 reasons to turn up the heat on your content marketing efforts

By Meghan Jordan

Explore Firebrand’s infographic showcasing 10 compelling reasons to enhance your content marketing strategy. Learn how impactful content can drive engagement, build trust, and boost business growth.

A Startup’s Guide to Google Ads

By Meghan Jordan

Master Google Ads with Firebrand’s guide for startups. Learn effective strategies to maximize ROI and grow your business through targeted, data-driven campaigns. Get the guide.

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Blog Posts

The Future of AI Through the Eyes of Startup Marketing Leaders

By Nicole Pytel

How is AI driving change in startup marketing? Top leaders weighed in on data, creativity, and more.

The Secrets to a Winning Content Marketing Strategy

By Nicole Pytel

Most startup marketers are treading water. Here’s a step-by-step guide to help you make waves.

Best Practices for Canonicalization in SEO: A Complete Guide

By Arman Khayyat

Discover best practices, definitive rules, and tips for auditing and implementing canonical tags to improve SEO health.

PODCAST EPISODES

Grammar Wars: When to Break the Rules

By Meghan Jordan

As marketers, journalists, and PR experts, we know a thing or two about proper grammar. But ...

Why PR Measurement is Broken

By Meghan Jordan

Compared to bigger, more established brands, startups face unique challenges when it comes to ...

Startup Marketing Predictions for 2025

By Meghan Jordan

As we usher in a new year, our team wanted to continue the tradition of reviewing our industry ...

DEEP DIVES

Understanding Agency Pricing Models: A Guide for Startup Marketers

By Meghan Jordan

Explore the ins and outs of agency pricing models and learn how to secure the right deal for your campaigns.

How to Optimize Your Marketing Pipeline

By Meghan Jordan

Discover the secrets to a winning marketing pipeline with insights from a six-time CMO.

From Logo to Legacy: Building a Startup Brand Identity That Lasts

By Meghan Jordan

Learn how to craft a brand identity that reflects your startup’s mission and resonates with audiences across platforms.

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