PR, Content & Digital Marketing Resources

We like to share best practices and lessons learned about public relations, content development and digital marketing. We’ve pulled together some of our latest assets – guides, FAQs and blog posts here. If you have any questions about our digital marketing resources or other topics, feel free to contact us.

FEATURED

The Guide to Google Ads for B2B Tech Brands

Maximize brand awareness, generate high-quality leads, and drive sales with The Guide to Google Ads for B2B Tech Brands. This 20-page resource is packed with expert strategies, industry benchmarks, and reporting insights tailored specifically for B2B tech advertisers. Whether you’re launching your first campaign or optimizing an existing strategy, this guide will help you navigate Google Ads with confidence and achieve measurable results in 2025 and beyond. Download now and start scaling your growth!

Get the Guide

The Guide to Google Ads for B2B Tech brands - cover art

Ebooks, Reports and Infographics

Guide to Google Ads for B2B Tech Brands

By Alastair Nee

Master Google Ads with Firebrand’s guide for startups. Learn effective strategies to maximize ROI and grow your business through targeted, data-driven campaigns. Get the guide.

The Firebrand Lead Scoring Model

By Alastair Nee

Firebrand’s lead scoring template provides sales and marketing teams with a streamlined approach to prioritize high-value B2B prospects, using common criteria for manual or automated scoring. Download now.

A Startup’s Guide to PR Measurement

By Meghan Jordan

Optimize your PR impact with Firebrand’s guide to PR measurement. Learn how to evaluate success and focus on metrics that matter to your startup’s growth and visibility. Get the guide.

How to Stand Out with Data

By Meghan Jordan

Elevate your storytelling with Firebrand’s guide to standing out with data. Learn to leverage compelling insights that captivate audiences and differentiate your brand in the market. Read more in our in-depth guide.

A Startup’s Guide to High-Impact Content Marketing

By Meghan Jordan

Achieve content marketing excellence with Firebrand’s guide for startups. Explore actionable strategies to create meaningful, high-impact campaigns that drive engagement and growth.

10 reasons to turn up the heat on your content marketing efforts

By Meghan Jordan

Explore Firebrand’s infographic showcasing 10 compelling reasons to enhance your content marketing strategy. Learn how impactful content can drive engagement, build trust, and boost business growth.

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Blog Posts

GEO vs. AIO vs. LLMO – What Are We Calling This New Organic Optimization Strategy?

By Alastair Nee

Dive into evolving terminology—Generative Engine Optimization (GEO), Large Language Model Optimization (LLMO), and AI Optimization (AIO)—and explore why choosing the right name could shape the future of digital visibility.

From Zero to Soaring: How Startups Can Create a Content Marketing Strategy on the Fly

By Nicole Pytel

Starting from scratch? Here are 3 proven steps to build a winning content marketing strategy for your startup.

Understanding HTTP Status Codes in SEO

By Arman Khayyat

Learn about HTTP status codes, the common types of status codes in SEO and their implications.

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PODCAST EPISODES

Is PR Really Dead?

By Meghan Jordan

We’ve heard time and time again over the years that PR is dead or content marketing is dead, ...

Brand Experiences in the AI Era with Brian Tillman and Joe DePalma

By Meghan Jordan

AI search is changing the game with tools like ChatGPT and Perplexity providing instant ...

How to Build a Thought Leadership Campaign

By Meghan Jordan

We’ve already established that thought leadership is a powerful strategy for startups to build ...

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DEEP DIVES

Best Practices for CMOs in Tech Startups

By Meghan Jordan

CMO strategies for demand generation and startup growth — insights every startup needs.

Creative Marketing Strategies to Build a Unique Brand Identity for Startups

By Meghan Jordan

Get creative marketing strategy inspiration and how it can help your startup thrive.

The Top Content Marketing Strategy Tips for Startups

By Meghan Jordan

Explore the common content marketing strategy mistakes startups make so you can avoid them and create maximum impact.

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