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A Startup’s Guide to Google Ads

 

A Startup's Guide to Google Ads

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Learn how to successfully grow brand awareness, generate quality leads, and increase sales in this comprehensive guide to Google Ads, crafted specifically for startups of any size.

Running Google Ads for startups can be a risky proposition and is distinctly different compared to doing so for large, public companies. Yet, there is no better way to affordably grow awareness and drive leads and sales at scale when done right.

What’s inside
A Startup's Guide to Google Ads

Firebrand has compiled this massive 20 page ultimate guide to Google Ads with specific focus on startups. We cover the entire gamut from the Google Ads auction system and setting Google Ads benchmarks, to deep campaign optimizations and custom Google Ads reporting techniques. 

About the Author

Ian Lipner

Alastair Nee, Senior Vice President, Digital Marketing

Alastair is Senior Vice President of Digital Marketing at Firebrand Communications. With over 15 years of both creative and analytical marketing he combines wisdom from both arenas to drive measurable and memorable marketing results for clients. Prior to joining Firebrand, Alastair has been a web designer, creative specialist, and PMM, for a tech manufacturing company, entertainment agency, and mobile gaming startup.