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EBOOK

A Startup’s Guide to PR Measurement

 

A Startup's Guide to PR Measurement

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Unlock the full potential of your startup’s PR efforts with our comprehensive guide to PR measurement. This ebook provides a clear framework for evaluating the effectiveness of your media relations program and ensuring your PR strategy aligns with your business goals. In this ebook, you will:

  • – Learn how to define PR outcomes that directly impact your business growth and success.
  • – Discover the key performance indicators (KPIs) that matter most for measuring earned media effectiveness.
  • – Get actionable insights on building a PR measurement process that optimizes your resources and maximizes your impact.

Ready to elevate your PR strategy? Download the guide today.

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About the Author

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Lucy Allen, Principal

Lucy Allen is a Principal at Firebrand with two decades of technology communications experience. Lucy leads client operations, from executing programs that help clients grow their business, to developing Firebrand’s team and services. Prior to joining, Lucy held leadership roles in global agencies including US tech sector chair and Bay Area GM at Edelman and chief strategy officer at LEWIS.