Firebrand logo
Firebrand logo

FREE TEMPLATE

The Firebrand Lead Scoring Model: Your Customizable B2B Lead Scoring Template

lead scoring

You Can’t Win if You Don’t Score

Not all leads are created equal. That’s why we created this handy lead scoring template to help sales and marketing teams focus their precious resources on the highest value prospects.

We’ve distilled the most common lead scoring criteria into this manual worksheet and calculator that can be used as-is without a CRM or as the basis for your custom HubSpot lead scoring automation.

Complete the form to unlock a copy of this Google Sheet that you can use as the basis of your lead scoring strategy. You will also get a tutorial video on exactly how to use it.

Download now and start scoring!

What you’ll get with our lead scoring tool

This customizable template lets you start manually scoring leads based on both explicit contact data (information stated or shared through any direct interaction) and implicit contact data (information indirectly inferred or collected from behavior or interactions with your business online). It will automatically calculate a score ranging from lead all the way to sales qualified lead (SQL). The template can be customized to capture the contact data most important to your business and serve as the basis for implementing automated lead scoring in Hubspot.

In this model we define an SQL the same way HubSpot does, as a lead that has been researched and vetted by the marketing team (preferably in an automated way using lead scoring) and is passed off to the sales team to begin the sales process.

About the Author

Arman Khayyat

Arman Khayyat

Arman Khayyat is a senior digital marketing professional with deep experience in B2B PPC, SEO and analytics. An Account Supervisor at Firebrand, Arman is focused on PPC/SEO strategy, execution, optimization and reporting.