Solutions
Announce Startup Funding
What’s the situation?
Your startup has just closed a new round of funding. It’s a major milestone for the company and a significant opportunity to raise brand awareness and convert any leads from the resulting attention. You need a partner to get this right.
How do we solve it?
The Firebrand team has handled over 50 funding announcements from Seed to Series E. We have a methodology covering every step in the process, maximizing the chance of coverage in tier-one media targets. Firebrand will drive the entire project from messaging to announcement draft, investor liaison, media outreach, interview prep, press materials, day-of amplification, follow-up and reporting.
We will also help prepare the website for the influx of new visitors, specifically with updated messaging, new conversion assets, email nurtures or even an entirely new site. We’ll also configure the martech stack to ensure correct attribution to measure success.
We will also prepare the next phase of the PR and demand generation programs so you can start hitting those new marketing goals.
Which services are involved?
Firebrand provides a wide range of awareness and demand generation services. Typically, a funding announcement program would include:
-
-
Messaging
-
Media strategy
-
Funding announcement
-
VC liaison
-
Social media amplification
-
Email blast
-
Website update
-
Conversion asset creation
-
Martech configuration
-
WHERE HAVE WE DONE THIS BEFORE?
Seed funding and launch from stealth
Series C and rebrand
Series E with strategic investor
Why Firebrand can solve this challenge
-
- We have a track record of over 50 funding announcements at all stages
- We have a 17-stage repeatable process to drive the project
- We have strong relationships with VC and business reporters covering funding news
- We’ve worked with 30+ top-tier VCs – we know what they need
- We can handle the marketing requirements, as well as the PR program
Contact us to announce your funding
LEARN MORE ABOUT OUR APPROACH
How to Handle a Startup Funding Announcement
Announcing Funding in H2 2024
