Solutions
Be Found Online by Potential Customers
What’s the situation?
You’ve built a great product that solves a real customer need. However, your prospects are hard to reach proactively, so it’s essential they can find you when they are in-market. Your brand needs to be discovered not only when people are actively searching for solutions but also when they’re scrolling through their feeds, increasing your chances of capturing their attention and driving growth.
How do we solve it?
Firebrand has an arsenal of marketing tactics designed to get your brand in front of the right people at the right time. We ensure that the best mix of marketing channels is used, and that each one is optimized with content that resonates with the audience.
Our expertise across PR, content marketing, and digital marketing services, enables startups and scaleups to stand out from the crowd and create instant credibility with prospects when they are researching solutions. Whether on search engines, social media, traditional media, or AI chatbots, our approach to content creation and optimization boosts your share of voice with a cohesive message that truly sticks.
Firebrand can optimize your online presence for both search crawlers and algorithms so your website and content show up when it matters most. Further optimizing for your customer profiles helps to drive action after being discovered. By focusing on both the small details, like configuring social media profiles, and the big tasks, like implementing site-wide SEO strategies, you can be sure to be found online and generate authority with potential buyers.
Which services are involved?
Firebrand provides a wide range of services to help you be discovered online and stay top of mind. This typically, would include:
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- Content Marketing
- Video Creation
- SEO Audit
- SEO Keyword Research
- On-page Optimization
- SEO Content Creation
- Paid Search Audit
- Paid Search Campaigns
- CRO
- Social Media Management
- YouTube Optimization
- Backlinks from Editorial Coverage
- Custom Reporting Dashboards
WHERE HAVE WE DONE THIS BEFORE?
Driving significant organic search growth and discovery
Grabbing attention with a creative social media campaign
Amplifying brand presence with targeted content campaigns
Why Firebrand can solve this challenge
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- We have a senior-team of multi-disciplinary marketing professionals
- We have helped over 50 B2B clients scale impressions for their brand and content through website, content, and social media optimization
- We always stay on top of the latest search algorithm, social algorithm, and AI changes to ensure our tactics for growth are sound
- We deploy Multiplier Marketing to compound our impact with content creation and web presence optimization
- We build collaborative, custom reporting dashboards showing how users found you online and how they engaged with your content
Contact us to easily be discovered online by the right people
LEARN MORE ABOUT OUR APPROACH
50 Ways to Make Your Marketing More Creative
A Startup’s Guide to Attribution
