Solutions
Build Brand Awareness
What’s the situation?
You have strong product-market fit and happy customers – now you just need more buyers to know about you. Or perhaps you’re getting plenty of at-bats but are seeing deals get derailed because a decision-maker isn’t familiar with your brand? Perhaps you need to expand awareness of your company to a wider audience, such as C-level executives, investors or candidates. One way or another, it’s time to focus on growing the visibility of your brand, not just your products. A brand awareness program not only ensures more people have heard about you, but it also establishes trust and confidence in your startup.
How do we solve it?
The Firebrand team has unrivaled experience helping startups punch above their weight. When the deepest pocket can buy the most attention, building awareness as a startup requires creativity, proactivity and efficiency. With our unique combination of PR, digital and content marketing services, we can build awareness more quickly by leveraging multiple channels to surround target audiences – and we can do it efficiently because we’ve done it hundreds of times before.
Our PR team is skilled in identifying the right media outlets to reach your target audience. We begin by crafting your company narrative and then apply our media-message fit process to tailor your story to reporters’ needs and secure placements across the publications that matter. Whether your customers read national business media such as Bloomberg, Fortune, Forbes, Wall Street Journal, New York Times, Fast Company, or whether they’re more influenced by specific trades, blogs, newsletters, podcasts, events or key opinion leaders, our team has experience landing coverage in those outlets.
Meanwhile, our digital marketing team knows how to maximize awareness through paid media, social media and organic search. We develop paid media programs with sophisticated audience targeting, memorable creative and constant optimization to put you in front of – and keep you top of mind with – the right people. Our holistic SEO programs ensure you are easily discovered when prospects are conducting research and establish you as an authority.
While visibility (reaching more people) is the core of any brand awareness campaign, it’s also important to build equity in your brand. Firebrand crafts campaigns that showcase the unique value and personality of your brand, while instilling trust through authentic and credible communication.
Which services are involved?
Firebrand provides a wide range of awareness and demand generation services. Typically, a funding announcement program would include:
-
-
Messaging
-
Corporate communications
-
PPC
-
SEO
-
Social media management
-
In their words
WHERE HAVE WE DONE THIS BEFORE?
Reaching a key target persona
Breaking into business media
Driving dramatic increase in search visibility
Why Firebrand can solve this challenge
-
- We specialize in highly proactive tactics that work for startups
- We have a proven track record in high profile earned media placements
- Our paid media campaigns deliver far above industry benchmarks
- Our SEO approach consistently ranks clients above larger competitors
- We can handle both PR and digital marketing, multiplying the impact
Contact us to build awareness of your brand
LEARN MORE ABOUT OUR APPROACH
Applying the “BRAVING” model to Brand Trust
The Definitive Guide to Blog SEO Best Practices
