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Solutions

Generate
More
Leads

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What’s the situation?

You have product-market fit and are running demand-gen programs, but they aren’t delivering at the pace you need. You know you can win deals — you just need to generate more leads. Somehow, your efforts aren’t reaching the target audiences with the right messaging or a compelling offer. You won’t hit your revenue targets unless you can fix lead generation.  That’s why you need a partner that can bring expertise, best practices, and proven success to your efforts.

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How do we solve it?

The Firebrand team is successful at helping startups generate more leads because we tackle the strategy and execution from all sides. We combine the expertise of our digital marketing, content marketing, and PR teams to laser-focus on target audiences, grab attention, showcase our clients’ value, and create compelling conversations with B2B buyers who are searching for the perfect solution.

Thanks to proven strategies and tactics designed to outshine the competition, we’ve generated tens of thousands of high-quality leads for our clients. We’ll fuel every facet of your lead generation program — from targeted conversion assets promoted through precise paid media campaigns, to tiered ABM strategies designed for every startup-sized budget, customer advocacy programs in target vertical media that prove your expertise and market leadership, content frameworks to turn website visitors into known leads, and comprehensive email nurturing strategies to keep you top of mind with all those new leads.

Our approach also includes configuring your martech stack so you can accurately measure the impact of every tactic, learn what resonates best with your target audience, then do more of what works.

Which services are involved?

Firebrand provides a wide range of awareness and demand generation services. Typically, a lead generation program would include:

    How to announce startup funding - solutions<br /> Icons showing the components of announcing startup funding

    In their words

    “Firebrand’s forward-thinking approach to using Google Ads for B2B has not only helped us to grow brand awareness and drive more leads, but helped us to hone in on generating more high quality leads.”

    Julia Angell, Senior Director of Marketing, ScyllaDB

     

     

    WHERE HAVE WE DONE THIS BEFORE?

    zilliz logo

    164% increase cloud trial conversions after a foundational Google Ads shift

    hotel engine

    100% YoY marketing-generated pipeline growth by combining content and SEO

    Amount logo

    Built a high-quality lead generation engine by combining content and PPC

    Why Firebrand can solve this challenge

      • Firebrand is a Google Ads and a Bing Ads Partner. We’re also a Demandbase, Hubspot, Leadfeeder and Apollo partner. We know the tech stack you need to drive leads.
      • Our Firebrand LiveBoards will give you real-time dashboards about campaign performance such as impressions, clicks, conversions, and CPLs.
      • As a multi-disciplined agency, Firebrand brings cohesion, coordination and consistency to your lead generation efforts
      • We have decades of experience working with startups, so we understand not just the tech, but the needs of your personas and ICPs 
      • We are fiercely data-driven and optimize our lead generation strategies based on deep insights, not vanity metrics

    Contact us to
    start filling your
    pipeline with high
    quality leads

    LEARN MORE ABOUT OUR APPROACH

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