Solutions
Launch a New Product
What’s the situation?
Your startup is ready to unveil its next (or first!) product to the world. Launching a new product is a major milestone. Maybe you’re broadening your offerings to become a stronger go-to partner for your existing target audience. Or maybe you’re launching a product that’s designed to target a brand new audience. Either way, it’s a fantastic opportunity to raise brand awareness, highlight your best differentiators, and generate leads. But you only get one shot at a launch — you need a partner to maximize results.
How do we solve it?
The Firebrand team has an unrivaled approach because we do what most agencies don’t – multiply impact with a holistic startup product launch strategy that includes PR, content marketing and digital marketing. We have a proven framework that covers every need and can be scaled up or down depending on the product itself, your startup’s size, and your business goals.
Firebrand will drive the entire project, from refining product messaging and sales battlecards, to a press release, media outreach, website updates, a full-funnel content journey, email campaigns, PPC ads, and a configuration of your martech stack to ensure we can properly measure success.
Our work doesn’t end with a burst of momentum though. We also create holistic strategies to extend that momentum for as long as possible.
Which services are involved?
Firebrand provides a wide range of awareness and demand generation services. Typically, a startup product launch strategy would include:
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- Messaging
- Media strategy
- Email blast
- Blog post
- Website update
- SEO
- PPC
In their words
WHERE HAVE WE DONE THIS BEFORE?
Why Firebrand can solve this challenge
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- We have decades of experience working with startups, so we know what works — and what doesn’t — at your specific stage and for your specific audience
- Our unique Multiplier Marketing approach is designed for ultimate efficiency so your product can get into market faster
- We specialize in every phase of the buyer journey, from awareness to sales enablement
- As a multi-disciplined agency, Firebrand brings cohesion, coordination and consistency to your launch
Contact us to grab the attention your new product deserves
LEARN MORE ABOUT OUR APPROACH
Episode 18 – Product Marketing with Kristine Newman
The One Mistake Companies Make with Their CES Plans
