Reduce Cost per Lead in Advertising

How do we solve it?

Firebrand’s senior team of paid media specialists builds advertising programs specifically for B2B tech startups and scaleups. We combine decades of learnings with the latest best practices to improve results for existing ad accounts or design ad programs from scratch that actually work. Our emphasis on market and competitor research, combined with deep paid media account audits, help to not only reduce cost per lead but capture the highest quality leads most likely to turn into revenue.

We have built effective paid media campaigns across virtually every platform and network (Google Ads, LinkedIn, Reddit, Meta, X, TikTok, 6Sense, Demandbase) that demonstrate the power of advertising when done in a way that optimizes for quality and affordability of leads.

Our methodology emphasizes a strong synergy between targeting mechanisms and creative messaging so that impressions are highly relevant and turn into engaged clicks. Additionally, with the growth of ABM, we leverage first-party data to attract the accounts and people most likely to drive sales for your organization.

Why Firebrand can solve this challenge

• • We have a senior-team of ad platform certified paid media specialists
  • We are laser-focused on B2B tech advertising strategies
  • We have worked with over 50 B2B enterprise clients with budgets ranging from $20K to $500K a month
  • We deploy multiplier marketing to compound our impact with content creation and design that boosts effectiveness of advertising
  • We A/B test for incremental gain to increase conversion rates and inform both product and messaging decisions
  • We build collaborative, custom reporting dashboards showing results from impression to deals closed won so the value of paid media is clear to all stakeholders